Passing a certification exam for Search, Native & Display, and/or Shopping demonstrates your understanding of the advertising ecosystem, including the Microsoft Advertising platform, solutions, and best practices in that area. If you pass all three certification exams, you will be granted the Microsoft Advertising Certified Professional (MACP) status. There are
Credly digital badges associated with each of the Microsoft Advertising certifications as well as those for completing the Marketing with Purpose Learning Path, Digital Advertising Fundamentals Learning Path, and Programmatic Advertising Learning Path.