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Q: What is the Certified Professional program?
A: The Certified Professional program offers free training that can help you grow your business through better management and optimization of your Microsoft Advertising campaigns. By becoming a Certified Professional, you will build your resume, raise your corporate profile and market your new knowledge and digital advertising skills in Microsoft Advertising.
Q: How do I participate?
A: To get started, visit Microsoft Advertising training to view the free training materials. If you are interested in becoming a Certified Professional, you will need to sign up for the Certified Professional exam and achieve a passing score of at least 80%.
Q: I forgot my password. How do I retrieve my password?
A: To retrieve your password, visit our Reset Password page.
Q: Why do you need my Microsoft Advertising username?
A: Only current Microsoft Advertising customers can qualify to become a Certified Professional. We need Microsoft account information to get started. However, anyone can view the Microsoft Advertising training.
Q: I received an error when signing up for the exam. What do I do?
A: Confirm that you have entered your information correctly in all the required fields. If you continue to receive an error, please contact our support team.
Q: Are there any costs associated with being a Microsoft Advertising Certified Professional?
A: The program is free to everyone. There is no fee or registration required for training or certification.
Q: What are the requirements for being a member of the Certified Professional program?
A: To achieve member status in the Certified Professional program, you must be an active Microsoft Advertising customer, and you must pass the certification exam.
Q: What are the benefits of the Certified Professional program?
A: The Certified Professional program will give you the training and resources you need to become a Microsoft Advertising user expert. As a Certified Professional, you will gain these benefits:
  • Get recognized as a Microsoft Advertising expert with an official member badge.
  • Be placed in the Certified Professional membership directory.
  • Enjoy updated profiles that include social media platforms and sharing sites.
  • Build your resume.
Q: Where can I go for more information about the Certified Professional program?
A: The Contact Us page is where you can reach Microsoft Advertising Support for more information.


Q: Is the training mandatory?
A: Though we recommend viewing all the training materials, it is not mandatory.
Q: How do I know that I have passed the exam?
A: When you are done with the exam, click the “View My Results” button. That will take you to your dashboard for the Microsoft Advertising Certified Professional program. If you passed, you can print your certificate. You will also receive an email summary for your records.
Q: How long is the exam?
A: The exam contains 100 questions.
Q: What happens if I don’t pass the exam?
A: If you do not pass the exam, you may retake it at any time.
Q: Once I’m a Certified Professional, will I ever have to retake the exam?
A: Your Certified Professional status is good for one year. Prior to expiration, you will receive notification to retake the exam.

Badge/membership directory

Q: Are there different levels of membership?
A: No. Once you’ve passed the program exam, you become a Certified Professional and enjoy all the benefits the program offers.
Q: What is the top benefit of inclusion into the Membership Directory?
A: Inclusion in the directory promotes members’ Microsoft Advertising expertise — a valuable tool when optimizing clients’ advertising ROI. Colleagues and potential employers/employees will appreciate this added value.
Q: How can I tell if a person is an authentic Certified Professional?
A: You can view a list of official Certified Professionals in our Membership Directory.
Q: Can I use the badge anywhere?
A: While we encourage use of the Certified Professional badge, please refer to the badge usage guidelines for specific information about how and where you may do so.
Q: Can anyone use my badge?
A: The badge is nontransferable and only the assigned person/company may use it.
Q: How is the Microsoft Advertising Certified Professional program different from the Bing Partner Program?
A: The Bing Partner Program is designed for Agencies, SMB Channel Partners and Technology partners. Benefits of the Bing Partner Program include brand association, directory listing, sales incentives, trainings and certifications, exclusive events and awards, technology enablement and account management.