You select the bid strategy, budgets, and key performance indicators (KPIs).
Flexible offerings
Select different goals for different campaigns – whether you want to hit an impression, share, cost per acquisition (CPA), return on ad spend (ROAS) target, or volume of clicks or conversions.
Real-time and data driven
Advanced technologies, always improving. Optimized to the user on auction level.
Exclusively focused on your success
All decisions and optimizations help you achieve your advertising goals and performance targets.
Key features for automated bidding
Enhanced CPC
Helps you modify your bids for better efficiency. This is compatible with text ads, Dynamic Search ads, and shopping campaigns.
Helps you get as many conversions as possible, within your target cost per acquisition (CPA). Target CPA is compatible with text ads and Dynamic Search ads.
With CPCV, we optimize your bids based on the cost you want to pay per completed view of a CTV ad. Then, Microsoft Advertising automatically finds traffic based on your targeting to show ads to potential customers who are likely to view your CTV ad to completion. Compatible with Connected TV (CTV) ads.
With CPM, we optimize your bids based on the cost you want to pay per thousand viewed video impressions. Then, Microsoft Advertising automatically adjusts your bids in real time to maximize your video reach. Compatible with online video ads.
