Xandr Insights

Get more insight into our advertising case studies, reports, and partner spotlight.

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DPG Media improves efficiency with Monetize Ad Server

Explore how DPG Media switched to Monetize Ad Server to efficiently accomplish their monetization goals, save time, and increase product diversification.

Alayans sees 50% uplift with Prebid Server Premium

Explore how Alayans found a single platform to manage different demand sources and support its strategy of monetizing all available media types.

Xandr + WeatherBug

WeatherBug leveraged unified adtech stack to drive operational and monetization efficiencies for mobile app inventory.

Omnicom Germany + Curate

Omnicom Germany used Curate to maintain their own marketplaces: OMX and OMG Marketplaces.

Xandr + LOHACO by ASKUL

Personal e-commerce site “LOHACO by ASKUL” deployed Monetize Ad Server to drive higher revenue, grater operational efficiency, and ad product innovation.

Piemme + Simple Ads

Piemme increased revenue by monetizing traffic with Simple Ads.

Qwamplify Display

Qwamplify Display used Xandr Invest to run audio campaigns at scale.

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OMG and smg Advertising

Omnicom Media Group, smg Advertising, and Xandr demonstrated the use of Programmatic Guaranteed as an additional inventory source for special formats.

Xandr + Yahoo! JAPAN

Yahoo! JAPAN experienced a revenue uplift and ease of setup by leveraging Xandr’s header bidding technology across its multiple publisher partners.

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Mindshare + Swiss Airlines

GroupM Premium Supply (GPS) and Xandr enabled Mindshare to improve visibility and lower prices, leading to great campaign results for Swiss Airlines.

77Agency + Curate

Through Curate, 77Agency was able to create a differentiated video supply strategy and rech video inventory at scale for its customers.

PREX, delta pronatura, and BurdaForward

PREX, as part of Mediaplus Group and delta pronatura, leveraged the Shared Campaign Identifier (SCID) to gain full transparency over their media investment along the supply chain.

GeoLogic + Xandr Invest

GeoLogic used Invest DSP to successfully deliver hyper-localized, programmatic campaigns.

InnoGames

Xandr’s capability to target cookieless users allowed InnoGames to achieve incremental reach of relevant users at a low price, leading to great campaign results.

WebAds Italy

WebAds Italy saw an uplift in revenue and improved their user experience by adopting Prebid Server Premium.

OMD Spain + Xandr Invest

OMD Spain and Renault relied on Xandr Invest to centralize Connected TV (CTV) buying.

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Havas + EDF + FranceTV Publicité

Havas launched its first programmatic linear TV campaign on Xandr Invest.

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SHE Media + Xandr Monetize

SHE Media boosted deals revenue by 259% with Xandr Monetize.

The CTV Monetization Guidebook

In this guide, we'll break down the rapid rise of Connected TV (CTV) as a premium channel, the technology powering monetization programs, and the tools at your disposal to make the most of your CTV inventory.

Roadmap to Relevance, United Kingdom

At the end of 2020, Xandr released its third annual Global Relevance Report, exploring the challenges and opportunities marketers face when looking to improve their online ad experience.

Shaping the Future of Identity

A guide for buyers and sellers navigating a new path to programmatic advertising.

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Programmatic Supply Strategies

In this guide, we explore buyers’ challenges in ther supply strategies, primary opportunities behind curated marketplaces, and their future within identity and Connected TV landscape.

Demystifying Curated Marketplaces: A Guide for Buyers to Drive Efficient Supply Strategies

In this guide, we explore buyers’ challenges in their supply strategies, primary opportunities behind curated marketplaces, and their future within identity and Connected TV landscape.

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Infolinks and Xandr

Infolinks Media launched InCube ad unit exclusively available through Xandr.

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Microsoft + Xandr’s Monetize

Microsoft News and MSN monetized their premium video inventory from the world’s best journalists with Monetize SSP across the globe.

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