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How do you choose the best keywords? How much should you bid on them? The Microsoft Advertising Keyword Planner can help you conduct keyword research and identify the most effective ad groups and keywords to boost your campaign performance.

Find powerful new keywords.

Benefits of the Keyword Planner

Choose keywords confidently. Our keyword planner's suggestions come from rich insights based on historical trends and marketplace competition.

  • Set bids just how you like them.
    Experiment with different bids and budget levels until you're happy with the estimated traffic volume and keyword performance.

  • Choose wide or narrow locations.
    Keyword targeting settings help you simulate a narrow or wide campaign area — cities, metro areas, DMAs, states or provinces and nations.

  • Plan cross-border campaigns.
    Use the keyword planner to research campaigns aimed at the U.S., Canada, United Kingdom, France, Germany and Australia to find keywords in English, German or French.

  • Customize easily.
    Tailor results with filtering of historical statistics, inclusion or exclusion of phrases, and dedupe keywords already in use.

  • Use the Keyword Planner tool at no cost.
    It’s free to use this powerful keyword research tool.

Start using the Keyword Planner

Begin using the Microsoft Advertising Keyword Planner tool now to research and plan your campaigns. Then, when you're ready, a Microsoft Advertising expert is available to help you do more with your keywords and copy to boost your ad performance. The advice is free, and the appointment is quick and easy to set up.