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Drive more customers to your products with engaging retail experiences through Shopping Campaigns. Product ads showcase products in impactful ways that can include custom images, pricing or your company name – putting searchers closer to making a purchasing decision even before they click.

Expand your reach on the Microsoft Search Network and put the searcher closer to a purchase decision

Why use product ads?

  • Stand out from the crowd...

    You can stand out from the crowd and attract attention by sharing images, product ratings and promotions of the products you’re selling.

  • More real estate

    Product Ads enable you to highlight more than one product on the same search results page and can appear next to your text ads.

  • Easy setup

    If you’re already running Google Shopping Campaigns, it’s easy to import them directly into your Microsoft Advertising account.

Innovative retail experiences

Shopping Campaigns have recently added a variety of innovative ad types and optimizations. Manage your campaigns with greater ease and create engaging retail experiences for your customers.


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