Shared Budgets

Budget constraints can force your campaigns to pause because marketing dollars aren’t always where you need them to be. One of your best-performing campaigns may use all of its budget and then go dark while another campaign may still have plenty of unused budget.

Microsoft Advertising Shared Budgets feature makes it easier to match your Microsoft Advertising spending with how your business allocates marketing budget across multiple campaigns. You can set a single daily advertising budget that can apply to all of your campaigns or specific campaigns within your account, which will then automatically redistribute any remaining budget. By reallocating any marketing budget that is left unused, you reduce the risk of pausing a campaign. You also increase your chances of getting more clicks from campaigns that perform well.