Experience new growth possibilities with Microsoft Advertising today >
Microsoft Store Ads offer the opportunity to reach consumers searching the Microsoft Store to increase awareness, preference, and engagement.
Increase visibility and drive downloads for your products.
Manage ad campaigns through the Microsoft Advertising platform.
Review performance reports and optimize campaigns for increased user engagement.
Where your ads appear: Microsoft Store Ads will appear in the Microsoft Store app on Windows within search results and the Apps and Gaming tabs.
UET tag reporting happens automatically, you don’t need to take any action. Find out where users are seeing your app or game and what they’re doing across the install funnel.
Explore our Windows app UET software development kit (SDK) that helps you gather relevant data like how many times your app was installed and other in-app events.
Enrolling in the program is easy. Submit your brand and link store products to your advertising account and set up your ad campaign.
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Visit our help site or read some of our most frequently asked questions about our solution.
Yes, you’ll need to have an account to enroll in the program. If you still don’t have an account, contact sales.
You can use our Partner Center to publish your apps and games to the Microsoft Store. Find out more.
The four event types across the app or game install funnel are:
Microsoft Advertising is constantly evolving and innovating. Product features are subject to change depending on product updates.