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The Art and Science of Text Ads

February 2020

Webcasts: Products & features
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Are you confused by the different types of text ads? Are you not sure which text ad type to use for your different campaigns? Would you like to learn more about the Microsoft Advertising mobile-optimized ad format?

With artificial intelligence (AI)-powered Responsive Search Ads and Dynamic Search Ads, we know there’s a lot to choose from when planning campaigns. Join us for the Art and Science of Text Ads webcast and we’ll help you navigate your options.

Learn how to create compelling calls to action by presenting your customers with more customized information about your business at the right time. Plus, find out how to drive more traffic to your website and highlight high-converting webpages, products and services.

We’ll cover everything from the basics to best practices for:

  • Expanded Text Ads
  • Responsive Search Ads
  • Dynamic Search Ads


Kelsey Hart

Account Manager


Kelsey’s 3 years and counting at Adlucent have given her the opportunity to hone her digital marketing expertise with both small business and enterprise level accounts. A graduate of the University of Texas at Austin with a Master’s in Marketing Analytics, she’s driven by efficiency and process. She’s also the loudest member of Adlucent’s kickball team, spreading her boisterous team spirit with the same determination she brings to innovating digital marketing strategy.

Anthony La Santa

Account Manager


With a passion for cheap clicks and optimal conversion potential, Anthony pursues digital marketing innovation while still finding time to discover what makes people tick offline, using those observations to inform more effective marketing efforts. He brings 4 years of digital marketing expertise to the table, with in depth experience in PPC & Social solutions, as well as podcast promotion.

Eugene Goldenshteyn

Sr. Product Marketing Manager

Microsoft Advertising

Eugene is a Senior Product Marketing Manager at Microsoft with a focus on ad extensions, annotations, Dynamic Search ads and Expanded Text ads. Eugene has almost 20 year experience working in online advertising. Before joining Microsoft, he spent his career at one of the world’s largest interactive agencies, Razorfish, in different roles, ending as an Account Director. Eugene has received a graduate degree from the MBA program at the Foster School of Business at the University of Washington. He also attended the University of Washington for his Bachelor’s degree in International Studies.

Cristiano Ventura

Sr. Product Marketing Manager

Microsoft Advertising

Cristiano is a Senior Product Marketing Manager at Microsoft Advertising and is responsible for marketing and go-to-market initiatives for Microsoft Advertising products and features. He has been at Microsoft for almost 14 years and has worked in advertising for the North America, Latin America, European, and Asian-Pacific markets for several different teams. He’s fluent in Italian and English, and has degrees from the Kellogg School of Management, LUISS Guido Carli University and the Università Cattolica del Sacro Cuore.

Stein Broeder

Sr. Marketing Communications Manager

Microsoft Advertising

Stein Broeder manages content for the search engine professional audience at Microsoft Advertising. For the past three years, he has been responsible for bringing over a dozen new Microsoft Advertising features and updates to market, and prior to that he worked on Microsoft’s display advertising business. Stein is a digital industry veteran having worked at large and small agencies in the Seattle area for over a decade. Prior to Microsoft, Stein help found and run a marketing agency focused on the healthcare industry. In his spare time he helps raise Nolan and Mila with his wife Chelsea. Say hello @steinbroeder.