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The Art and Science of Shopping Campaigns 2020

August 2020

Products & features
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Expand your reach and put the searcher closer to a purchase decision


Do you want to drive more customers to your products with engaging retail experiences? Shopping Campaigns showcase products in impactful ways that can include multiple product images, price changes and product promotions. This gives searchers more information and moves them closer to making a purchase decision before they click.

Join our experts for a deep dive into Shopping Campaigns, and learn to manage your campaigns with greater ease and create engaging retail experiences for your customers.

In this webcast, we’ll cover: 

  • Shopping Campaigns performance.
  • Retail and holiday insights.
  • Product roadmap updates.
  • Best practices, including campaign structure, feed structure and more.

Register to watch


Stein Broeder

Senior Marketing Communications Manager

Microsoft Advertising

Cady Condyles

Senior Product Marketing Manager

Microsoft Advertising

Nicole Ciccone

Strategist, Shopping & Feed