Skip to main content

Experience new growth possibilities with Microsoft Advertising today >

The Art and Science of SEO

January 2019

Products & features
Register to watch

Duration: 1:00:06

Knowing the basics of search engine optimization (SEO) helps you build the foundation of your digital strategy and maximize your digital marketing opportunities.

Joined by our partners at Elite SEM, we'll cover a variety of SEO topics, including:

  • The goal for search engines
  • The fundamentals of SEO
  • What’s important to Bing
  • How webmaster tools provide insights on crawling and ranking on Bing

Fill out the form to watch the on demand webcast at your convenience. Closed captioning available.


Christi Olson

Head of Evangelism

Microsoft Advertising

Christi is the Head of Evangelism for Microsoft Advertising and is on the Board of Directors for the Search Engine Marketing Professional Organization (SEMPO) and the University of Idaho School of Business. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2018, 2017 and 2016 and 2015. Her love for digital has driven her to speak at hundreds of conferences including Mumbrella, AdWeek, the American Marketing Association, Digital Dealer, Digital Marketing Conference Series, SMX, PubCon, HeroConf and Search Insider Summit. She is a contributing author about all things Marketing, Search and Conversational AI on sites like Forbes, Entrepreneur, Mumbrella, Search Engine Land, and Search Engine Journal. Outside of work, Christi and her husband Jason, like to run, do crossfit and try to keep up with their 3 year old son and newborn daughter.

Stein Broeder

Sr. Marketing Communications Manager

Microsoft Advertising

Stein Broeder manages content for the search engine professional audience at Microsoft Advertising. For the past three years, he has been responsible for bringing over a dozen new Microsoft Advertising features and updates to market, and prior to that he worked on Microsoft’s display advertising business. Stein is a digital industry veteran having worked at large and small agencies in the Seattle area for over a decade. Prior to Microsoft, Stein help found and run a marketing agency focused on the healthcare industry. In his spare time he helps raise Nolan and Mila with his wife Chelsea. Say hello @steinbroeder.

Tony Edward

Sr. Manager, SEO

Elite SEM

Tony Edward is a SEO Team Lead for Elite SEM. Tony is also an Adjunct Instructor of Search Marketing at NYU and a contributing writer to He is the owner of the Cryptocurrency website