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The Art and Science of Power BI

February 2019

Webcasts: Products & features
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Are you interested in learning how you can bring together your siloed data sources so you can easily analyze your digital marketing campaigns? How about learning how to create a more insightful relationship between your paid and organic search data?

Join Purna Virji, Sr. Manager of Global Engagement at Microsoft, Justin Johnson, Analytical Lead at Microsoft, Kim Manis, Group Program Manager (Power BI) at Microsoft, and Wil Reynolds, founder and Director of Digital Strategy at Seer Interactive, for the Art and Science of Power BI webcast. We discuss how Power BI insights can surface new digital marketing opportunities. From the basics to advanced use cases, there will be relevant information whether you’re a beginner or a more advanced Power BI user.

We cover a variety of Power BI topics, including:

  • Getting started with Power BI
  • Easily consolidating siloed data
  • Creating a relationship between paid and organic search data
  • Creating search campaign dashboards
  • Using new accessibility features


Stein Broeder

Sr. Marketing Communications Manager

Microsoft Advertising

Stein Broeder manages content for the search engine professional audience at Microsoft Advertising. For the past three years, he has been responsible for bringing over a dozen new Microsoft Advertising features and updates to market, and prior to that he worked on Microsoft’s display advertising business. Stein is a digital industry veteran having worked at large and small agencies in the Seattle area for over a decade. Prior to Microsoft, Stein help found and run a marketing agency focused on the healthcare industry. In his spare time he helps raise Nolan and Mila with his wife Chelsea. Say hello @steinbroeder.

Purna Virji

Sr. Manager, Global Engagement

Microsoft Advertising

Crowned the 2019 Search Personality of the Year at the US Search Awards, Purna has previously been named by Adweek on their 2018 Young Influentials List, and in 2016 was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Purna is also a columnist on digital marketing for Search Engine Land and Moz. An award-winning former journalist, Purna is an avid traveler, aspiring top chef and amateur knitter in her spare time. Say hi @purnavirji.

Justin Johnson

Analytical Lead, Retail & CPG

Microsoft, Microsoft Advertising

Justin is a Analytical Lead at Microsoft. Working on Bing Ads supporting Retail and CPG. JJ has over 11 years of experience in Digital Marketing and has spent most of his life in retail. Previous to Microsoft, he was the Paid Search Manager for Cabela’s focused on building the team as marketing was brought in house. JJ is a graduate of the University of Washington with a degree in Psychology. Outside of work JJ’s interests are Ironman Triathlons, the outdoors, and photography. You can follow JJ on Instagram

Kim Manis

Group Program Manager

Microsoft, Power BI

Kim is Group Program Manager for the Power BI Desktop team. Her team is focused on unlocking new capabilities for data analysts to model, explore, and visualize their data. Before her time on the Power BI team, Kim worked on all sorts of products ranging from productivity software, social networks, and online retail.

Wil Reynolds

Founder and Director of Digital Strategy

Seer Interactive

Wil likes helping people and businesses grow. A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Seeing the need for an agency that does good by its team, clients and community, Wil started Seer Interactive in 2002 as a one-man operation out of his living room. Today, Seer is home to over 150 employees across Philadelphia and San Diego. As Seer’s Director of Digital Strategy, Wil develops strategies and innovations to help clients build traffic and make money. His methods have shaped the search industry worldwide, and he speaks regularly at marketing conferences across the globe. In his free time, Wil hangs out with his wife Nora, sons Rio & Niko and pup Coltrane.