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The Art and Science of AI & Automation

June 2019

Webcasts: Products & features
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Duration: 34:01

Are you interested in learning more about the reason behind a significant change in your account performance but don’t have the time to investigate? Do you want to know what your competitors are up to and how they compare with you? Have you heard the artificial intelligence (AI) and automation hype but want to know what these advances in technology really mean for your business?

Then you should join us for the Art and Science of AI & Automation webcast. Microsoft Advertising tools harness the power of AI to provide personalized recommendations for your campaigns using machine learning and the Microsoft Graph. Each month, thousands of clients take advantage of the helpful suggestions curated and tailored just for their ad campaigns. Now you can too. Plan smarter customer journeys with targeting that’s based on audience intent and tools that automate media optimization. We help you turn data into better-performing marketing campaigns.

We'll cover the following features and more:

  • Google Import 
  • Dynamic Search Ads
  • Broad Match
  • Competition tab
  • Performance targets
  • Performance insights
  • Recommendations


Kevin Salat

Product Marketing Manager

Microsoft Advertising

Kevin is a Product Marketing Manager at Microsoft Advertising with a focus on all things account and campaign management. Kevin has been on the Product Marketing team for over three years, with previous work experience on the agency side at iProspect. In his spare time, Kevin enjoys watching movies, riding his bike and playing racquetball. Kevin is also an avid trivia buff, as he constructs crossword puzzles for various publications and was a contestant on Jeopardy! Season 35. Follow Kevin on Twitter at @kjsalat.

Cristiano Ventura

Sr. Product Marketing Manager

Microsoft Advertising

Cristiano is a Senior Product Marketing Manager at Microsoft Advertising and is responsible for marketing and go-to-market initiatives for Microsoft Advertising products and features. He has been at Microsoft for almost 14 years and has worked in advertising for the North America, Latin America, European, and Asian-Pacific markets for several different teams. He’s fluent in Italian and English, and has degrees from the Kellogg School of Management, LUISS Guido Carli University and the Università Cattolica del Sacro Cuore.

Stein Broeder

Sr. Marketing Communications Manager

Microsoft Advertising

Stein Broeder manages content for the search engine professional audience at Microsoft Advertising. For the past three years, he has been responsible for bringing over a dozen new Microsoft Advertising features and updates to market, and prior to that he worked on Microsoft’s display advertising business. Stein is a digital industry veteran having worked at large and small agencies in the Seattle area for over a decade. Prior to Microsoft, Stein help found and run a marketing agency focused on the healthcare industry. In his spare time he helps raise Nolan and Mila with his wife Chelsea. Say hello @steinbroeder.