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The Art and Science of Account Optimization

January 2020

Webcasts: Products & features
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Are your Microsoft Advertising campaigns in need of a recharge? Do you get overwhelmed at the thought of conducting a full account audit? Do you want to know where the experts recommend you spend your time when it comes to optimizing your campaigns?

As pay-per-click (PPC) marketers, we know your time is valuable and that you’re always on the lookout for efficiencies. That’s why we’re sharing what we believe are the top five tactics for working smarter and faster, so you can spend your time and energy for maximum impact.

Sign up now for The Art and Science of Account Optimization webcast. Purna Virji, senior manager of Global Engagement at Microsoft Advertising, and Aaron Levy, group director of SEM at Tinuiti will be your guides to learning the tips and tricks to optimize your account health and performance.


Aaron Levy

Group Director, SEM


Aaron serves as the Group Director of SEM for Tinuiti, and has been with the company for over 5 years. Prior to his current role, he worked as an Account Executive and then Director of Paid Search for Tinuiti, and also worked in the SEO space for companies like Cast Iron Digital and SEER Interactive. Aaron is located in the Philadelphia, PA area and is a graduate of Villanova University. Follow Aaron on Twitter, @bigalittlea.

Purna Virji

Sr. Manager, Global Engagement

Microsoft Advertising

Crowned the 2019 Search Personality of the Year at the US Search Awards, Purna has previously been named by Adweek on their 2018 Young Influentials List, and in 2016 was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. Purna is also a columnist on digital marketing for Search Engine Land and Moz. An award-winning former journalist, Purna is an avid traveler, aspiring top chef and amateur knitter in her spare time. Say hi @purnavirji.

Stein Broeder

Sr. Marketing Communications Manager

Microsoft Advertising

Stein Broeder manages content for the search engine professional audience at Microsoft Advertising. For the past three years, he has been responsible for bringing over a dozen new Microsoft Advertising features and updates to market, and prior to that he worked on Microsoft’s display advertising business. Stein is a digital industry veteran having worked at large and small agencies in the Seattle area for over a decade. Prior to Microsoft, Stein help found and run a marketing agency focused on the healthcare industry. In his spare time he helps raise Nolan and Mila with his wife Chelsea. Say hello @steinbroeder.