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Microsoft Advertising & LinkedIn: Leveraging the dynamic duo

September 2019

Products & features
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Duration: 53:56

Batman and Robin, Holmes and Watson, Lennon and McCartney… Microsoft Advertising and LinkedIn.

Microsoft Advertising and LinkedIn have combined forces to help you mastermind a winning strategy in reaching new customers and growing your business.

Whether you’re looking to drive foot traffic, sell your products online or get that phone to ring off the hook, a comprehensive marketing strategy is absolutely paramount in getting in front of customers in a measurable and cost-effective way. Here’s where our Microsoft Advertising and LinkedIn experts can help you achieve the best results through a fast, reliable and trusted approach.

Register for this exclusive session and discover the latest digital marketing insights and strategies to reach your audience and grow your business today. Microsoft Advertising and LinkedIn will explore:

  • The 5 key stages of the customer decision journey
  • Building a compelling organic presence
  • Boosting your reach and engagement through paid advertising
  • Measuring, learning and optimizing to drive more impact
  • Even more tips and advice on standing out from the competition


Juliana Jaoudi

Sr. Director, Marketing Solutions


Juliana is the Senior Director of Marketing Solutions at LinkedIn where she leads the North American Mid-Market, Small Business and New Business Online Sales team. Her digital advertising and marketing career spans 23 years. In 1996, she joined AOL and spent the next 10 years helping shape the consumer web experience and digital advertising. She went on to join the LA Times to help the Tribune company build a digital ad sales and marketing team. She has held consulting and board roles for The Daily Mail UK and several other consumer start-ups. Juliana is a passionate Diversity, Inclusion and Belonging ally, working closely with LinkedIn’s DIBs team on industry specific initiatives. She speaks fluent French, having worked in France for the US Embassy, KPMG and AOL. Juliana attended the University of San Diego, earning a BA in both French and International Relations. She earned an MBA at Georgetown University. She is from San Diego, California, and currently lives in NYC.

Kenneth Andrew

General Manager, SMB Sales

Microsoft Advertising

Kenneth Andrew is currently a general manager on the Global SMB Sales team at Microsoft. His mission is to provide a compelling and ROI-rich experience for small and medium businesses around the world on the Microsoft Advertising platform. His team serves as an SMB incubator and growth engine for new business. They provide the guidance, tools, and technology that enable SMBs to make smart marketing decisions, drive new leads, and expand their revenue potential. His career in sales and digital marketing has taken me all over the world and he has held senior positions in EMEA, Asia, and the Americas.

Stephanie Worley

Content Strategist

Microsoft Advertising

Stephanie has been with Microsoft Ads for over 3 years and is currently a content strategist and producer, developing content to help address many of the key challenges and business goals and strategies for SMB advertisers. Stephanie is passionate about helping break the cycle of homelessness in the Puget Sound. She leads the Seattle Advisory Board for a non-profit organization called Humble Design, serving individuals, families and veterans emerging from homelessness.