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Marketing with Purpose 2021

March 2021

Insights & trends
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33:00

Driving growth with trusted brand experiences

The events of 2020 have driven brands across industries and markets to reevaluate their business models, rethinking how to shift to human-centered approaches that place brand values and authenticity at the core of business. Achieving authenticity as a brand requires truly understanding and acting on what your customers value. 

The Consumer Electronic Show (CES) talk on Marketing with Purpose that inspired this AdWeek article is now available. Purpose is more relevant than ever, see how you can adapt it to grow your business. In this webcast, we share data and insights from our consumer research studies on trust and inclusion, highlight brand success stories, and explore inclusive Microsoft technology.

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Speakers

MJ DePalma

Head of Global Multicultural & Inclusive Marketing

Microsoft Advertising