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Get started with Microsoft Advertising: Automation

March 2020

Webcasts: Get started
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Duration: 48:54

We know you’re busy. Whether you’re running your own business or working at an agency helping businesses manage their paid media budgets, we know time is your most precious resource and you’re always looking for efficiencies. Microsoft Advertising is here to assist.

We can help you find new customers and quickly create and manage campaigns. Learn how you can reach millions of searchers who spend 37% more money online than the average internet searcher in the U.S., and how you can show your ads to tens of millions of people you can’t reach with just Google Ads.

Join us for an in-depth look at what automation tools are available and how you can use them to enhance your campaign management. We’ll cover:

  • The Google Import tool
  • Automated bidding
  • Dynamic Search Ads
  • And more!


Stefanie Bounds

Account Manager

Microsoft Advertising

Stefanie Bounds is a Sr. Account Manager on the North America Strategic Sales team in Seattle, WA. Stefanie has over a decade of traditional and digital media experience, spending the last six years specifically focusing on digital advertising. Prior to joining Microsoft, Stefanie was a Digital Advertising Analyst for CDK Global, and prior to that, she was a Business Analyst for WideOrbit. Stefanie speaks at industry events and hosts Microsoft Advertising webinars. Stefanie earned a B.A. in Journalism from the University of Washington (go Huskies!) and is a Seattle native. If you’re ever curious about where to find the best Italian food, especially in Seattle, Stefanie has the answer! Connect with Stefanie on LinkedIn at

Steven Onana

Client Success Manager

Microsoft Advertising

Steven Onana is a Client Success Manager at Microsoft with a focus on helping small and medium businesses grow their online presence. Steven has over a decade of experience working in digital marketing and building e-commerce shopping websites. Before joining Microsoft, Steven was running a local automotive lead generation startup and worked several years as an Account Manager for General Motors dealerships. He speaks at startup conferences about the importance for companies to commit to delivering customized experiences online and offline. Steven holds an Engineering Degree in computer sciences and is perfectly fluent in both French and English.

Stein Broeder

Sr. Marketing Communications Manager

Microsoft Advertising

Stein Broeder manages content for the search engine professional audience at Microsoft Advertising. For the past three years, he has been responsible for bringing over a dozen new Microsoft Advertising features and updates to market, and prior to that he worked on Microsoft’s display advertising business. Stein is a digital industry veteran having worked at large and small agencies in the Seattle area for over a decade. Prior to Microsoft, Stein help found and run a marketing agency focused on the healthcare industry. In his spare time he helps raise Nolan and Mila with his wife Chelsea. Say hello @steinbroeder.