COVID-19 has turned our world upside down, demonstrating the interconnectedness of financial markets, economics, public health, and mental health on a global scale. As a result, brands across industries and markets are reevaluating their business models and rethinking how best to connect with consumers globally. Many have already started to shift to human-centered approaches, placing brand values at the core of how they do business.
In this webcast you will:
- Learn how to humanize your brand by finding meaning and identifying shared values with your target audience
- Understand how values differ across generations, specifically by looking at generational mindsets amidst COVID-19
- Discover how industries are pivoting because of COVID-19, particularly how business models are changing due to current and likely future norms