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An R-link is the actual URL behind the title link that is showing in the ad from the search results page. To obtain it, right-click on the link in the ad.

Illustration showing title links in mobile and desktop search ads.

Choose the option in your browser that copies the link’s address or URL:

  • Copy shortcut in IE
  • Copy Link Location in Firefox
  • Copy Link in Edge
  • Copy link address in Chrome
You will have a valid Microsoft Advertising URL if it contains "" in it, like below.