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Some of the best pay-per-click ads engage customers with images and extensions. These types of features must be used properly and appropriately to create a positive advertising experience for consumers. The following policies will help you specifically with Product Ads, extensions products and ads that include image, audio and video formats.

Image, audio and video policies

  • Image ad functionalities
  • Nudity, offensive advertising
  • Image quality
  • Audio
  • Video
  • Intellectual property rights
  • Endorsements and testimonials
  • Online tracking technologies

Ad extensions policies

  • App Extensions
  • Sitelink Extensions
  • Location Extensions
  • Phone numbers and ad call extensions
  • Image extensions
  • Review extensions
  • Callout extensions
  • Structured Snippet Extensions

Product ads policies

  • Advertising policies
  • Product description
  • Restricted and disallowed categories
  • Security at checkout
  • Performance exclusions

Remarketing in paid search

  • Privacy policy
  • Behavioral targeting opt-out
  • Sensitive categories
  • Microsoft Advertising disallowed products and services
  • Underage users
  • Web properties directed to children
  • Tracking tag misuse
  • Precise geo-location on mobile devices
  • Association of additional personal data
  • Third party data providers