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These policies apply to pilot programs enabled to test Microsoft Advertising products or features. Advertisers participating in pilot programs must follow the existing Microsoft Advertising policies, as well as the specific policies listed below.

Pilot programs are Microsoft Confidential. Any information that you may acquire, become aware of or otherwise learn as a part of your participation in these pilot programs may not be publicly divulged or communicated to external third parties.

Video Extensions

Video Extensions allow you to promote your services, demonstrate your products, highlight reviews, or build your brand image in a new way.

Your use of Video Extensions must be compliant with Microsoft Advertising policies.

Additionally, the following requirements apply:

  • Video must be relevant to your ad, relating to your product, service, or brand.
  • Users should be in control of the video experience, on click for instance, both within ad copy or landing page.
    • Videos cannot auto-play.
    • Ability to pause and/or stop the video must be present.
  • Video content must be suited for the targeted audience or query it is served for. For example, nudity is generally prohibited.
  • All movie trailers must be Green Band, or preceded by applicable ratings (displayed in advance of the actual video play).
  • Video ads must adhere to all other policies. For example, showing actions that result in fatalities, or showing of blood or dismemberment is disallowed based upon our Suffering and violence policy.
  • Video extensions are not available for adult marketplace advertisers.

Filter Link Extensions

Filter Link Extensions allow you to highlight key products and services, and help potential customers jump directly to the offerings that interest them.

Your use of Filter Link Extensions must be compliant with Microsoft Advertising policies.

Additionally, the following requirements apply:

  • Filter Link Extensions are available in the US only.
  • Filter Link text must be directly related to the header. For example, a travel agent may select the header “Destinations”, link text may include “Las Vegas”, “New York”, “San Francisco”, “Orlando”, etc.
  • Filter Link text cannot be duplicated in the header. For example, "Destination" cannot be used as a link under the "Destination" header.
  • Filter Link text must not feature any disallowed content per our policies, for example hate speech or defamatory content.

Flyer Extensions

Flyer Extensions allow you to promote weekly deals or any special sale events you may have.

Your use of Flyer Extensions must be compliant with Microsoft Advertising policies.

Additionally, the following requirements apply:

  • Flyers must be accurate and up-to-date.
  • Flyers can be live for a maximum of 1 month.
  • Flyer extensions must not feature any disallowed content per our policies, for example hate speech or defamatory content.

Local Inventory Ads

Local Inventory Ads allow you to showcase locally available products and retail store information to nearby shoppers on Bing.

Your use of Local Inventory Ads must be compliant with the Product Ads Policy and all other Microsoft Advertising policies.

Additionally, the following requirements apply:

  • Retailer must have a local brick and mortar location where consumers can purchase products.
  • Products must be in stock at a local retail location.
  • If consumers are required to be a member of a store or club to purchase products, information must be clearly disclosed in the ad.

Hotel Ads

Hotel Ads allow you to drive users to a partner's site and ultimately to the booking page.

Your use of Hotel Ads must be compliant with Microsoft Advertising policies.

Additionally, the following requirements apply:

  • The referral experience must be user-friendly.
  • It is recommended that the booking page is the landing page.
  • If the landing page is not the booking page, the booking page cannot be more than one click away.
  • The landing page must be branded as the HPA partner and must clearly display the name of the hotel.
  • All mandatory rates, taxes, and fees must be disclosed and displayed on the booking page. If the landing page is not the booking page, the base rate, mandatory fees, and taxes must still be displayed.
  • Taxes and fees may include, but are not limited to: Occupancy Tax, County Tax, City Tax, Tourism Tax, Value Added Tax, Resort Fees, Registration Fees, Service Fees, and any other fees that are collected directly by the hotel.
  • Prices displayed in the ad must match the pricing on the landing page and booking page.
  • Base room rate, taxes, and other fees should be itemized for clarity.
  • The offer on the booking page must correlate to the link the user clicked on, including the same room type, dates of stay, number of occupants, base rate, currency, and language.
  • If multiple room or rates are available on the landing page, the rate correlating to the link the user clicked must be pre-selected.

Sports Betting – United States

  • In addition to the below requirements, advertisers must also comply with applicable gambling policies.
  • Self-serve advertisers are not eligible for this pilot, account must be managed.
  • Advertisers must provide proof of license/eligibility for each state that they will be targeting and are responsible for ensuring proper targeting is applied to campaigns.
  • Sites must not accept or procure bets from residents of states where online gambling is disallowed, such as Washington or Texas.