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Personalized ads, also called targeted ads, on Microsoft websites are chosen based upon who you are, making them more relevant to what interests you. We’re able to make these personalized ads possible by using technology called “cookies,” which are small text files used by websites to help remember your interests and preferences. As a consumer, if you’d rather not see these kinds of ads from Microsoft, you can change your preferences. Keep in mind that ads will still appear, just not ones that are based on your interests and preferences.

How to opt out of personalized ads

Our ads are intended to inform and enrich your time on the web, so we want you to have control over them. To understand what choices you have, click the button below to learn more about why you see personalized ads, and how you can opt out, if desired.

  Opt out of personalized ads

If you’re an advertiser, you can learn more about how to make your ads more relevant to customers that are interested in your products or services.