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Microsoft Audience Ads must comply with Microsoft Advertising Policies, as well as the additional requirements listed below. Please note that some publishers on our network may have additional requirements. Ads that do not meet a publisher's editorial policies will be removed at the discretion of the publisher.

Advertising for the following content is disallowed:

  • Abortion
  • Adult/mature content
  • Background checks and arrest records
  • Bundleware
  • Casual dating or "hook up" sites
  • End-of-life services including but not limited to, funerals, cremation services, funeral flowers, and obituary services
  • Gambling
  • Health supplements and vitamins (human and pet)
  • Lawsuit advertising/invitations to join a lawsuit
  • Penny stocks
  • Pharmaceuticals: prescription medication (human and pet)
  • Prophylactics including, but not limited to condoms and lubrication
  • Psychics, fortune tellers, and related content
  • Sensitive health conditions including but not limited to, terminal illness, chronic disease, sexual health, and bodily functions
  • Sexual enhancements including testosterone boosters
  • Spy cams/surveillance
  • Weapon accessories

Age targeting should be applied for the following content:

  • Alcohol
  • Intimate personal hygiene products including but not limited to tampons, intimate feminine deodorants, and pregnancy tests
  • Tattoos and body piercing/modification