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To offer a safe and positive online experience for users, we cannot accept ads that contain or relate to certain content. This includes, but is not limited to, the content covered in the policies listed below. We reserve the right to reject or remove any ad, at our sole discretion and at any time.

Advertising for the following content, products and services is either disallowed or subject to specific participation policies.
  • Areas of questionable legality
  • Dating
  • Defamatory, slanderous, libelous or threatening content
  • Hate speech
  • Peer-to-peer file sharing
  • Political and religious content
  • Sensitive advertising
  • Suffering and violence
  • Tax collection
  • Unregulated user-generated content

Areas of questionable legality

Microsoft does not accept advertising for illegal products or services. Additionally, Microsoft reserves the right to refuse advertising for certain content, products and services if the legality or regulatory status of the item is unclear.
Brazil, India, United States
  • Pesticides, herbicides and fungicides, as well as other agricultural products which hold any ingredient toxic to human health and the environment, are not allowed.
  • Advertising for furniture made of native wood and native wood lumber is not allowed without proper certifications, authorizations and permits.
  • Advertising for sales of native Brazilian animals is not allowed without the breeder’s government-issued registry number.
Microsoft prohibits the following content in India:
  • Material that is grossly harmful, harassing, blasphemous, defamatory, obscene, pornographic, pedophilic, libelous, invasive of another's privacy, hateful, racially or ethnically objectionable, disparaging, relating to or encouraging money laundering or gambling, or otherwise unlawful is prohibited.
  • Advertising that deceives or misleads the addressee about the origin of such messages or communicates any information which is grossly offensive or menacing in nature, or impersonates another person is not allowed.
  • Material that threatens the unity, integrity, defense, security or sovereignty of India, friendly relations with foreign states, or public order, or causes incitement to the commission of any cognizable offense or prevents investigation of any offense, or is insulting to any other nation.
  • Material that may harm minors. For example, any content that:
    • Depicts children in an obscene manner.
    • Depicts children engaged in indecent or sexually explicit acts or conduct.
    • Cultivates, entices or induces children to online relationships with one or more children for sexually explicit acts or that may offend a reasonable adult.
    • Facilitates abuse of children online.
    • Facilitates the sale of restricted items to children, such as alcohol, gambling or depictions of violence.
United States
  • Advertising for penny auction or any “pay-to-bid” auction site is not allowed.


Services related to international matchmaking for marriage, or “mail-order brides” are prohibited.

Defamatory, slanderous, libelous or threatening content

Advertising is not allowed if the ads, keywords or sites contain racial or religious epithets, advocate doing physical harm to people or their property, advocate against any individual, business (and/or its products) or group, or contain claims that appear unquestionably false.


Dissatisfied with Doe?
Sign the recall petition and be heard today!


Congressman John Doe!
Let’s take out John Doe today!


Inflammatory or slanderous language is not allowed. Neither is language that may imply violence.

Hate speech

Advertising that facilitates or promotes hate speech is not allowed, whether directed at an individual or a group. This includes any content intended to degrade, intimidate or incite violence or prejudicial action against a group of people based on their race, gender, ethnicity, national origin, religion, sexual orientation, disability or other differentiating factors.

Online gaming


Online gaming, including video and computer games with online game play, requires compliance with applicable regulations, including licensing requirements in the market where they are advertised.

Peer-to-peer file sharing

Advertising is not allowed for products or offerings that promote file sharing of copyrighted content, or where the primary intent is to provide software or platforms that enable file sharing of copyrighted content.


Free File Share Download!
Share your personal photos and videos with friends here!


Use Contoso P2P Software!
Get any popular software and file for free!


Unauthorized peer-to-peer file sharing of copyright-protected material is not allowed.

Political and religious content

Advertising for election related content, political parties, candidates, and ballot measures is not allowed. Fundraising for political candidates, parties, PACs, and ballot measures is not allowed.

Advertising cannot exploit sensitive political or religious issues for commercial gain or promote extreme political or extreme religious agendas or any known associations with hate, criminal or terrorist activities.

Advertising that exploits political agendas, sensitive political issues or uses “hot button” political issues or names of prominent politicians is not allowed regardless of whether the advertiser has a political agenda.
Canada, France, Germany

Canada and France
Ads containing content related to debate of general interest linked to an electoral campaign are not allowed.

Advertising for sites promoting Scientology is not allowed.

Sensitive advertising

Microsoft reserves the right to remove or limit advertising permanently or for a period time in response to a sensitive tragedy, disaster, death or high-profile news event. Particularly if advertising:
  • May appear to exploit events for commercial gain.
  • Might be considered inappropriate given events.
  • May affect user safety (for example a product recall).


Cruise Ship Vacation!
Explore the sea!
Just relax and enjoy.
keyword: cruise ship


Cruise Ship Vacation!

Explore the sea!
Just relax and enjoy.
keyword: cruise ship
(during time of sensitive event)


Advertisements should not appear to exploit sensitive events for commercial gain.

Suffering and violence

Advertising is not allowed that advocates, glorifies or promotes rape, torture, human cannibalism, human suffering or death, self-harm, violence against animals, or graphic or violent images, such as images showing blood or dismemberment.


Interested in Boxing?
Learn about proper fight techniques and training now.


Looking for Fight Club?
Local blood sports! Find or start a Fight Club now!


Advertising is not allowed that advocates violence.

Tax collection & shipping terms

  • Ads in the US cannot contain language promoting no collection of sales tax.
  • Ads in the US cannot leverage user data to display specific shipping terms that apply only to the user. Generic shipping terms such as "free shipping" or "free shipping on orders over $50" is permissible.

Unregulated user-generated content

Advertising is not allowed for user-generated content if Microsoft has reason to believe that such content might not be sufficiently regulated or moderated.


Advertising is not allowed for sites that offer access to Usenet newsgroups.

Help icon Help with Microsoft Advertising policies

         Use these links for more help with Microsoft Advertising policies.