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Only approved advertisers may participate in the Adult Advertising Program. If you are an approved advertiser, please follow these policies throughout this page to ensure your ads are approved quickly.

Only the following markets support the Adult Advertising Program: Australia, Canada, France, Germany, New Zealand, Republic of Ireland, United Kingdom, United States and Taiwan.


Microsoft classifies advertising as adult content if the target website features sexually explicit content, including, but not limited to:

  • Pornography
  • Dating sites with the clear intent for sexual encounters, where the website content features graphic images on the landing page, or the language is graphic or explicit in nature
  • Sites that promote porn stars and their personal brand
  • Sites where sex toys are the prominent feature of the site

Disallowed adult content

For all advertisers, including participants in the Adult Advertising Program, advertising may not include keyword variations, ads or websites that relate in any way to illegal, non-consensual, denigrating, obscene or violent activity, including bestiality, brutality, torture, death, illegal drug use, cruelty, prostitution, pedophilia, rape, incest, extreme or shocking sex, child pornography, strippers/strip clubs, escorts or content that relates to persons who are, or are suggested to be, under the legal age permitted in applicable jurisdictions.


Porn Pics and Videos
Quality images and streaming videos of your favorite stars.


Real Ex Hacked Pics
Get revenge on your ex. Hundreds of real pictures.


Advertisers may not advertise illegal and non-consensual related content.
​Sex Personals
Full Access to all the hot and sexy singles in your area.
Find someone tonight.
Find an Escort Tonight

Meet sexy Escorts and paid companions for the best night of your life.
Advertisers may not advertise escort related content.
Erotic Sex Toys and Adult Products
Satisfy your curiosity. The best adult toys and DVDs.
Discreet shipping.
Sadist Sex Toys

Looking to inflict pain? Huge inventory. Free shipping on the latest toys.
Advertisers may not advertise violent activity, brutality and torture related content.

Adult advertising participation

Advertisers must apply to participate in the Adult Advertising Program, and ensure compliance with applicable regulations and Microsoft policies. Adult ads may not be distributed through all of the advertising distribution options and may appear only in text search ads.

If you would like to apply, please complete and submit the Adult advertising program participation form. Your application may be considered separately for each country in which you want to display ads.

As a participant in the program:

  • You are responsible for all content that is related to or accessible within your site, including, but not limited to, links, text, audio, visual, or image content, as well as content linked to from the site even if it is provided by a third party.
  • You must comply with all applicable industry regulations, standards of practice and legal requirements, including, but not limited to, those concerning age verification of models featured on the site.
  • You agree to give Microsoft immediate, unrestricted and unconditional access to all sites that are associated with adult ads, at no charge, in cases where we need to investigate compliance of such sites with our Microsoft Advertising policies.
  • For more information and the approved adult keyword list, please contact support or reach out to your account manager.

Adult keywords and advertising

  • Keywords that are approved for adult advertising content must be solely and explicitly for adult content – for example, Microsoft Bing users searching on approved adult keywords are only served sexually explicit content, while non-adult-specific keywords do not serve adult content. Examples of approved adult keywords include: Free Porn, XXX Video, Live Sex Chat Cams, Phone Sex Lines, Sex Toys, Blow up Dolls or Rabbit Vibrator.
  • Keywords that are not explicitly related to adult content – that is, keywords that are relevant to both an adult search results category and a non-adult search results category – are not allowed in the Bing Adult Marketplace. Examples of keywords that are not explicitly related to adult content include: Breast Enhancement, Condoms, Lubricants, Lingerie, Sex Education or Single Dating.

Adding adult keywords to your campaign

  • When adding adult keywords to your adult campaign, the “Exact” match type is the only match type allowed. Choosing phrase or broad match types will prevent your ads from delivering. You may only submit keywords that are associated with adult content, and the keyword must be on our approved adult keyword list.

Adult advertising policies

The following policies are provided for advisory purposes only. At its sole discretion and at any time, Microsoft reserves the right to define and amend what is considered adult content, amend the published adult policy, restrict the presence of adult content across the network, and disable the use of adult keywords.
  • Ads for sites that contain sexually explicit content must contain language that clearly indicates that the site contains sexually explicit content. Space permitting, ads must indicate that the landing page is for ages 18+ or for adults only.

Adult example

Sex Dates and Swingers
No romance. Couples looking to experiment and discreet affairs.

Non-adult example

Real Ex Hacked Pics
Find your soul mate today. No nudity, just romance.
  • Sites that do not feature sexually explicit content on the landing page or as a dominant theme on the website, but that link to adult content, must employ a “bridge page” warning users that adult content will be found when the link is clicked.

Landing pages must point to a bridge page when linking to adult content:

Diagram showing four screenshots illustrating an acceptable path from search ad to landing page to bridge page to adult content.

Landing pages may not link directly to adult content without the use of a bridge page:

Diagram showing three screenshots illustrating a disallowed path containing no bridge page from search ad to landing page to adult content.

  • Sites that feature adult images must include an age disclaimer on their site and all models must have the appearance of being 18 years or older.
    • Examples of acceptable age disclaimers include, but are not limited to, 18 U.S.C. section 2257 Compliance Notice and 18 U.S.C. 2257 record Keeping Requirements Compliance Statement for the U.S. This disclaimer must indicate that all models are 18 years or older and link to the Custodian of Records page.
  • Ads, keywords, landing pages and website content must comply with all other Microsoft Advertising policies.
Australia, France, Germany, Republic of Ireland, United Kingdom, New Zealand




Sexually explicit content classified as “X18+” by the Australian Classification Board is disallowed. The use of sexually explicit language, intended as language which is descriptive, vulgar, derogatory or otherwise profane, is disallowed. An age verification mechanism to enter the site is required.
Sites with sexually explicit content must provide a bridge page where users provide their date of birth for age verification.
A page using the Personal Identification Procedure (PIP), as defined and required by law to verify that users are at least 18 years of age, is required before images of penetration or genitalia are available.
Republic of Ireland, United Kingdom
Advertising for R18 rated adult DVDs is not allowed. All images of genitalia and bare female breast must be blurred or obscured. All images, still or moving, showing humans engaging in all forms of sexual activity is not allowed.
New Zealand
Adult content in New Zealand must comply with applicable classification regulations. Adult content classified as “restricted” must be promoted in accordance with the classification requirements assigned to the advertisement, including age-restrictions. Content classified as “objectionable” must not be promoted.

Help icon Help with Microsoft Advertising policies

         Use these links for more help with Microsoft Advertising policies.