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Help exceed your client’s goals

Across industries, the world’s top brands see smarter, more effective and efficient campaigns with Microsoft Advertising. Check out the results from top brands that have tapped the full potential of Microsoft Advertising to fuel their marketing.

Retail

Overstock.com achieved 30% return on ad spend (ROAS)

Overstock.com, a leading online retailer, is an early adopter of Microsoft Advertising products. They credit their spend with Microsoft Advertising for a significant part of their business:  

  • Increased weekly click volume 576%
  • Increased weekly revenue 1,247%
  • Return on Ad Spend up 33%
  • Increased their weekly investment with Microsoft Advertising 1,000%

"The Microsoft Ads team really helps us think about ideas that can give us a competitive edge in our expanding industry. If there's a new feature, we definitely want to jump on it and see how it performs."
 
"If [businesses] are looking at any kind of win, any kind of incrementality when it comes to clicks and additional conversions, I would definitely suggest Microsoft Audience Ads."

— Steven Sun, Senior Paid Search Manager, Overstock

Health & Wellness

Residential Home Health drove nearly 100% qualified leads

Residential Home Health, one of the largest homecare providers in Michigan and Illinois, finds higher quality leads with Bing than with Google:

  • More than $1 lower CPC than with Google
  • Increased overall lead volume
  • Close to 100% qualified leads with Bing (vs. 60% with Google)

"I'm getting more clicks over the total period from Bing, averaging a better click-through rate with a significantly lower CPC average. Residential Home Health has seen a substantial ROI since coming aboard."

"The searched terms and phrases in Bing Ads are different than those being searched for in AdWords. Bing Ads keywords are based more on what the searchers are actually searching for and finding, or what my ad is being triggered for."

— Dreu Adams, Manager of Strategic Outreach, Residential Home Health

Financial Services

AAG increased ad conversions by 32.8%

During one of the most difficult housing markets, AAG harnessed Microsoft Advertising to improve campaign efficiency, generate leads and identify new audiences. The results were staggering: 

  • More efficient CPA than Google Adwords
  • Microsoft Advertising drives over 20% of SEM channel lead volume
  • Microsoft Advertising drives 50% of total account volume
  • 75% more efficient cost per lead
  • 32.8% increase in conversion

"Microsoft Audience Ads has allowed our business to be in front of tens of thousands of users with minimal setup time. It’s given us the opportunity to target the right people at the right moment and generate more qualified leads."

— Vivian Dang, Senior Director of Marketing Analytics, AAG

Tech & Telecom

SAS achieved 43% decrease in cost per lead

The SAS marketing budget began to splinter after trying to support new emerging platforms, so the global software company turned to Bing Ads to stretch their search budget further and get more with less:

  • Decreased cost per lead by 50%
  • Increased conversion rate by 5.34%
  • Increased site traffic by 24%
  • Continuously increasing the Bing budget

"The main [tool] I use regularly and love is Bing Ads Editor. Its evolution has been great; every few months there's another iteration that's just making it better, where you can do anything and everything that you can within the web UI." 

"Doing it all in the Bing Ads desktop tool has been a lifesaver, I love it for making ad changes. I love it for making destination URL changes. It's been great because we have a number of campaigns. We broke out all these ad groups, and we have a ton of landing pages." 

— Dave Phillips, Senior Manager of Global Paid Search, SAS

Automotive

Volvo boosts campaign CTR

Volvo, one of the world’s most innovative and respected car companies relies on Microsoft Advertising to add scale and efficiency to their digital campaigns. What they got was so much more:  

  • Uncovered new audiences 
  • Added scale and efficiency to their campaigns
  • Discovered new competitive sets
  • Fueled insights for their broader digital and social teams  

"By leveraging LinkedIn data, the team got some recommendations to target audiences we hadn’t targeted before. Same with the competitive set. We learned that we competed well against certain competitors we hadn’t been thinking of before. All this intelligence was passed on to the broader digital and social teams." 

— Tarik Mughisuddin, Senior Partner and Group Director of Search and Social, Mindshare (media agency for Volvo)

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