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Add more performance and value to your search advertising mix

Dispelling 5 myths about Microsoft Advertising

Have you overlooked the Microsoft Search Network?

It’s OK if the answer is “yes,” but if you’ve written us off completely, your agency might want to take another look at some of the key benefits your clients may be missing. Whether you’re working with small businesses or national brands, there are five facts that can help your clients reach new customers and grow their businesses.

Fact #1: More highly qualified and valuable customers

It's true, shoppers on the Microsoft Search Network spend more online than the average internet shopper, they earn $75K or more per year, and 80% of our searchers are decision makers at work.

Fact #2: Diverse group of customers

One of the biggest misconceptions about the Microsoft Search Network is that it’s mostly made up of an older audience. However, our demographics tell another story of our audience’s diversity, revealing the types of users searching for your client’s business.
 

Gender

50/50 men and women

Age

55% are under 45

Education

77% are college educated

Marriage

46% are married

Children

30% have kids at home

LGBTQ+

9% identify as LGBTQ+

Fact #3: Reach the 49.4 million searchers not on Google

It’s true: there are people who don’t use Google, and we capture 36% of all desktop searches, plus a few other unique desktop searches that you might be missing:
  • 116 million unique desktop searchers
  • 5.5 billion unique desktop searches
  • Microsoft Advertising powers 1 in 3 desktop searches
  • Microsoft Search Network connects with more than 200 million Windows 10 users

Fact #4: More efficient and effective

Microsoft Advertising costs are hard to beat. Here’s a closer look at real customer results:
  • An 83% increase in clicks from the Remarketing Audience
  • A 200% boost in CVRs while reducing the cost per click by 30% with Shopping Campaigns
  • Santa Barbara Chocolate achieved a 476% increase in conversion rate
  • A 44% campaign CTR improvement
  • A 236% increase in conversions
  • A 389% YoY increase in conversions

Fact #5: All-day support at no cost

Whether you have a question about signing up, optimizing keywords or are looking to improve your client’s campaign performance, our dedicated search specialists are ready to help you:
  • We can import your existing search advertising with the Google Import tool.
  • View one dashboard for all your campaigns: link new client accounts to see all your clients at once.
  • Call, email, or talk online with a dedicated Microsoft Advertising search specialist.

Get your clients started today with free ad credits.

 Schedule a consultation now