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Microsoft Advertising policies

Restricted categories

February 14, 2022

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Pricing

The offer must disclose all of the material terms of the transaction and obtain customers’ express informed consent. The pricing and billing models must be truthful, accurate and easy to understand, and must be at all times compliant with Microsoft Advertising misleading content policies.

  • Offers featuring $0 pricing are allowed for mobile phones and tablet devices only if all applicable costs, contract terms and conditions are prominently disclosed in the ad feed wherever the $0 message appears, for example, "only with 12 month contract."
  • Offers featuring $0 pricing for mobile phones or tablets with installment plan are allowed only in the U.S. These offers must include clear disclosure of applicable costs, terms and conditions in the ad feed, for example, "installment plan required." These devices cannot be marketed as “free.”
  • Free or $0 offers are not allowed if the user must pay any portion including delivery, as they would be considered misleading.
  • The default price should be in the local currency of the market you are targeting. For example, U.S. offers must be priced in USD by default.
  • Price, discounts or offers displayed must be available on the landing page.
  • One or more products must be available at the offered price and must be easily accessible to users within a few clicks of the landing page.
  • For multiple pricing options, such as variable prices based on different quantities or subscription options, the default price on the landing page should be the price shown in the ad.
  • All applicable conditions, taxes, costs, discounts, etc. must be clearly displayed before purchase.
  • Taxes and additional fees must be disclosed at check out. Where legally required however the price displayed in your product feed must be inclusive of all applicable taxes.
  • Recurring payments or installments are acceptable, provided that all material terms are fairly disclosed prior to the purchase, including the total final price amount, the amount of each individual payment, the total number of payments, and applicable manner and means of cancellation.

Country Restrictions

Bosnia-Herzegovinia
  • Unit price should be included in all applicable offers in addition to the total price. 
  • All relevant taxes (including VAT) and fees should be included in price displayed to avoid being considered misleading.
  • Information on freight, delivery, postal charges, or other shipping cost, and where those charges cannot be reasonably calculated in advance must be provided to consumers.
European Union
  • Unit price should be included in all applicable offers. 
  • All relevant taxes and fees should be included in price displayed to avoid being considered misleading.
  • Information on freight, delivery, postal charges, or other shipping cost, and where those charges cannot be reasonably calculated in advance must be provided to consumers.
Iceland
  • Unit price should be included in all applicable offers. 
  • All relevant taxes and fees should be included in price displayed to avoid being considered misleading.
Macedonia
  • Unit price should be included in applicable offers in the metric system.
Montenegro
  • Unit price should be included in all applicable offers. 
  • All relevant taxes and fees should be included in price displayed to avoid being considered misleading.
  • Information on freight, delivery, postal charges, or other shipping cost, and where those charges cannot be reasonably calculated in advance must be provided to consumers.
  • In the case of a lowered price, both prices should be advertised (the full price and the lowered price). If the price is lowered more than once, the latest price, along with the lowest price in 30 days should be shared. 
South Africa
  • Products may not be shown lower than the actual price, or be shown as available when they are not.
Turkey
  • Price shown must be the total price including taxes. 
  • If there are installment prices shown, the total price and the number of installments must be displayed. 
  • Limitations related to stock or a period of time that impact the price shown must be clearly stated in the ad.

Free offers and price promises

  • The landing page must prominently feature any special prices, discounts or free offers that are described in the ad.
    • For example, if your ad offers select movies at 50% off, the landing page must feature the movies that are 50% off.
  • The terms and conditions of an offer must be presented prior to the signup or purchase decision. The disclosure (or notice that a disclosure applies) must be made in close proximity to the claim, and must be clear, conspicuous and in a font equal in size to that of the base font of the landing page.
  • If the ad or landing pages contain “free,” “complimentary” or other similar offers, your ad and landing page must comply with all applicable legal requirements.
  • The landing page must include special prices, discounts or free offers described in the ad.
  • $0 offers are not allowed if the user must pay any portion including delivery, fees, or taxes, as they would be considered misleading.
Turkey
  • If free goods or services are given along with advertised goods or services with a requirement that certain obligations are met, those obligations must be clearly stated in the ad.
  • Free goods or services given along with advertised goods or services must not be different than promised and must satisfy the reasonable expectation of the customer.
  • If free goods or services are provided with purchase, the cost of these goods and services must be disclosed along with the period of validity.

Savings and rebate claims

  • Discounts can be disclosed either in the ad copy, on the landing page or at check out. Conversely, base prices at check-out higher than presented in the ad are disallowed.
  • If a rebate is offered, all conditions must be clearly displayed (e.g., mail-in vs. instant rebate).
  • Do not represent false, misleading, or deceptive reasons for savings claims (e.g., going-out-of-business sale where the business is not closing).
  • Savings, rebate and discounts are often subject to local regulations in the geographical area(s) you are targeting. You are responsible for compliance with all applicable local regulations, including among others those related to "free offers," representations regarding "clearance" pricing, calculation of saving and ordinary price claims (e.g., "Save X%" "Now $X off") etc.

Subscription services

  • Pricing, recurring billing, frequency of payments, the duration, auto-renewals, and refunds must be clearly disclosed to users before they subscribe.
  • If subscriptions are available at a lower price during a promotional period, it must be made clear prior to the subscription when the promotional period ends and what the regular price will be at the end of the promotional period.
  • Provide a prominent opt-in checkbox or other clear mechanism indicating that the user knowingly accepts the price and subscription service. This is required to be on the first page of your site on which users enter personal data, and the user should not be able to proceed without opting in.
  • Applicable cancellation procedures must be easy to understand, use and accessible to users.

Tax collection & Shipping terms

United States
  • Ads in the US cannot contain language promoting no collection of sales tax.
  • Ads in the US cannot leverage user data to display specific shipping terms that apply only to the user. Generic shipping terms such as "free shipping" or "free shipping on orders over $50" is permissible.