Search policies Advertising policies & guidelines Introduction Legal, privacy and personalization Impact to your Microsoft Advertising account General ad requirements Text guidelines Media formats Relevance and quality Disallowed content Restricted content Ad extensions policies Product ads policies Intellectual property policies Creative specs Additional resourcesException processHistory of changes to policiesTaiwan policies: English/ChinesePublisher preferencesCN Policy for PilotNetflix Restricted Category Enablement FormsContact us Microsoft Advertising Network policies Restricted content June 05, 2023 BackDating / personals On this page Country/Region Restrictions Algeria Advertising for dating products and services is not allowed. Antigua and Barbuda Advertising for dating products and services is not allowed. Armenia Advertising for dating products and services is not allowed. Azerbaijan Advertising for dating products and services is not allowed. Bahrain Advertising for dating products and services is not allowed. Central African Republic Advertising for dating products and services is not allowed. Comoros Advertising for dating products and services is not allowed. Djibouti Advertising for dating products and services is not allowed. Egypt Advertising for dating products and services is not allowed. Eritrea Advertising for dating products and services is not allowed. Ethiopia Advertising for dating products and services is not allowed. Georgia Advertising for dating products and services is not allowed. Guinea Advertising for dating products and services is not allowed. Iraq Advertising for dating products and services is not allowed. Kyrgyzstan Advertising for dating products and services is not allowed. Libya Advertising for dating products and services is not allowed. Macao SAR Advertising for dating products and services is not allowed. Mauritania Advertising for dating products and services is not allowed. Namibia Advertising for dating products and services is not allowed. Nigeria Advertising for dating products and services is not allowed. Oman Advertising for dating products and services is not allowed. Pakistan Advertising for dating products and services is not allowed. Qatar Advertising for dating products and services is not allowed. Samoa Advertising for dating products and services is not allowed. Saudi Arabia Advertising for dating products and services is not allowed. Sierra Leone Advertising for dating products and services is not allowed. Somalia Advertising for dating products and services is not allowed. Tajikistan Advertising for dating products and services is not allowed. Tanzania Advertising for dating products and services is not allowed. The Gambia Advertising for dating products and services is not allowed. Tunisia Advertising for dating products and services is not allowed. Tuvalu Advertising for dating products and services is not allowed. United Arab Emirates Advertising for dating products and services is not allowed. Yemen Advertising for dating products and services is not allowed. DISPLAY Relationship-focused sites will be considered with pre-approval. Dating and personals should be targeted to 18+ and are not allowed on any site or section designed for or targeted to children and should not provide the intent for sexual encounters, where the ad or website content features graphic images from the landing page, or the language is graphic or explicit in nature. Creative focus should include common interests, mutuality and\or complementary characteristics, as well as promote friendship, commitment, relationships, couples, or love. The following rules apply: Casual dating ads are strictly prohibited without exception (Global); casual dating may include, but is not limited to, an emphasis focused (directly or indirectly) on one-night stands, hook-ups, and sexual encounters or that promotes infidelity or casual sex. The use of techniques (including chat style windows) that give the user the impression that they will interact specifically with the person(s) highlighted within the campaign are not allowed. No focus on marketing or meeting specific groups or individuals. Feature a casual and natural body position and\or facial expression (smile not desirous, seductive, or sexual). Creative should downplay the physical attributes of subjects. No sexual innuendo (combination of text and image). Text must be in line with the “Focus” principles above (e.g., “Relationships”). Ambience, atmosphere, setting: Should support a casual environment suitable for being in public … no beds, foreplay-like or sexual activity. Ads cannot include “personalization” or personalized ad messaging and image. Guidelines above apply to images of animals and cartoons depictions such as manga. Manga is a genre of comics popular in Asian countries (animated version referred to as anime). NATIVE Relationship-focused sites will be considered with pre-approval. Dating and personals should be targeted to 18+ and are not allowed on any site or section designed for or targeted to children and should not provide the intent for sexual encounters, where the ad or website content features graphic images from the landing page, or the language is graphic or explicit in nature. Creative focus should include common interests, mutuality and\or complementary characteristics, as well as promote friendship, commitment, relationships, couples, or love. The following rules apply: Casual dating ads are strictly prohibited without exception (Global); casual dating may include, but is not limited to, an emphasis focused (directly or indirectly) on one-night stands, hook-ups, and sexual encounters or that promotes infidelity or casual sex. The use of techniques (including chat style windows) that give the user the impression that they will interact specifically with the person(s) highlighted within the campaign are not allowed. No focus on marketing or meeting specific groups or individuals. Feature a casual and natural body position and\or facial expression (smile not desirous, seductive, or sexual). Creative should downplay the physical attributes of subjects. No sexual innuendo (combination of text and image). Text must be in line with the “Focus” principles above (e.g., “Relationships”). Ambience, atmosphere, setting: Should support a casual environment suitable for being in public … no beds, foreplay-like or sexual activity. Ads cannot include “personalization” or personalized ad messaging and image. Guidelines above apply to images of animals and cartoons depictions such as manga. Manga is a genre of comics popular in Asian countries (animated version referred to as anime). AUDIENCE Relationship-focused sites will be considered with pre-approval. Dating and personals should be targeted to 18+ and are not allowed on any site or section designed for or targeted to children and should not provide the intent for sexual encounters, where the ad or website content features graphic images from the landing page, or the language is graphic or explicit in nature. Creative focus should include common interests, mutuality and\or complementary characteristics, as well as promote friendship, commitment, relationships, couples, or love. The following rules apply: Casual dating ads are strictly prohibited without exception (Global); casual dating may include, but is not limited to, an emphasis focused (directly or indirectly) on one-night stands, hook-ups, and sexual encounters or that promotes infidelity or casual sex. The use of techniques (including chat style windows) that give the user the impression that they will interact specifically with the person(s) highlighted within the campaign are not allowed. No focus on marketing or meeting specific groups or individuals. Feature a casual and natural body position and\or facial expression (smile not desirous, seductive, or sexual). Creative should downplay the physical attributes of subjects. No sexual innuendo (combination of text and image). Text must be in line with the “Focus” principles above (e.g., “Relationships”). Ambience, atmosphere, setting: Should support a casual environment suitable for being in public … no beds, foreplay-like or sexual activity. Ads cannot include “personalization” or personalized ad messaging and image. Guidelines above apply to images of animals and cartoons depictions such as manga. Manga is a genre of comics popular in Asian countries (animated version referred to as anime).