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Microsoft Advertising policies

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December 07, 2022

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Alcohol

Advertising must comply with all applicable laws, regulations, and other standard industry requirements applicable to the promotion of alcohol to the public, including required notices, warnings, and disclaimers.

Responsible drinking messaging

  • Advertising must contain proper health warnings and responsible drinking messaging, such as “drink responsibly,” “do not drink and drive,” etc.
  • Advertising cannot: 
    • Glorify or incite the consumption of alcohol, encourage excessive consumption, or discourage abstinence or moderation. 
    • Be directed toward individuals under the applicable minimum drinking age, or served in a context where it is highly likely it will be displayed to such individuals. This includes, but it is not limited to, the use of language, themes, expressions, graphic resources, audio or visual elements that may appeal to underage individuals, or using individuals who are or appear to be underage in promotional content or on the website.
    • State that alcohol has therapeutic properties, that it is a stimulant, that it is a sedative, or that it can help resolve conflict.
    • Link consumption of alcohol to enhanced performance such as physical performance or driving.
    • Place the emphasis on high alcohol content as a positive quality of the beverage.
    • Give the impression that alcohol is essential to or contributes to business, social, academic, or athletic success or acceptance.

All required disclaimers, age gating mechanisms and responsible drinking and health warnings must be present either in the ad copy or the landing page.

Country Restrictions

Algeria
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
American Samoa
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Anguilla
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Armenia
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Aruba
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Azerbaijan
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Bahamas
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Bahrain
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Bangladesh
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Barbados
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Belize
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Benin
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Bermuda
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Bolivia
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Bosnia-Herzegovinia
  • A bridge page that requires a user confirm they are over the age of 18 must be present if alcohol is sold online.
Botswana
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
British Virgin Islands
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Brunei Darussalam
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Bulgaria
  • Advertising of spirits or other alcohol with greater than 15% ABV is disallowed.
Burkina Faso
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Cameroon
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Cayman Islands
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Costa Rica
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Cote d'Ivoire
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Croatia
  • Advertising of spirits or other alcohol with greater than 15% ABV is disallowed.
  • Advertising wine that does not bear protected designation of origin (PDO) or protected geographical indication (PGI) is not allowed.
Czech Republic
  • Advertisers for the online distribution of alcoholic beverages must ensure the product will not be distributed to people under the age of 18.
Democratic Republic of Congo
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Dominica
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Dominican Republic
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Ecuador
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Egypt
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
El Salvador
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Estonia
  • Advertising for alcoholic beverages must contain the warning “Attention! This is an alcoholic beverage. Alcohol may cause damage to your health”.
  • Advertising for alcohol may contain the following information only:
    • Name
    • Type
    • Manufacturer’s name
    • Trademark
    • Country of origin
    • Geographical area
    • Alcohol content by volume
    • Image of sales packaging
    • Properties such as color, aroma, taste
    • Serving suggestion
  • The promotion of online sales of alcohol is not allowed.
  • Advertising for cocktail recipes is prohibited.
  • Advertising related to sponsorships cannot utilize logos or other marks that may encourage or depict the consumption of alcohol. 
Ethiopia
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Faroe Islands
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Fiji
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
French Guiana
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
French Polynesia
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Gabon
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Georgia
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Gibraltar
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Greenland
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Grenada
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Guam
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Guatemala
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Guinea
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Guyana
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Haiti
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Honduras
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Iceland
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
India
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Indonesia
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Iraq
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Israel
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Jamaica
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Japan
  • Advertising for alcoholic beverages must include an indication that those under the age of 20 cannot purchase or consume alcoholic beverages.
Kyrgyzstan
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Latvia
  • Advertising for alcoholic beverages must include information that warns consumers about the negative effects of alcohol consumption, as well as inform about the prohibition of the sale, purchase, and transfer of alcoholic beverages to minors. This must take up at least 10% of the space/length of the ad. This warning must be provided in the lower part of the ad in black letters on a white background.
  • Ads for alcoholic beverages may not use national symbols of the Latvian state.
  • Delivery of alcohol between 10 PM and 8 AM local time is not allowed, ads for alcoholic beverages must not include information contrary to such day-time requirement.
Lesotho
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Libya
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Lithuania
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Luxembourg
  • Advertising for wine that is designated by reference to a certain region when it wasn’t manufactured there is not allowed.
  • Advertising for absinthe is not allowed.
Macedonia
  • Advertising of spirits is not allowed. Only beer and wine may be advertised.
Madagascar
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Malawi
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Malaysia
  • Advertising that promotes the online sale of alcohol is not allowed.
Maldives
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Marshall Islands
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Martinique
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Mauritania
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Mauritius
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Moldova
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Mongolia
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Montserrat
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Namibia
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Nepal
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
New Caledonia
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Niger
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Nigeria
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Northern Mariana Islands
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Norway
  • Advertising that promotes the online sale of products with more than 2.5% alcohol by volume is not allowed.
Oman
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Pakistan
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Panama
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Papua New Guinea
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Paraguay
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Poland
  • Advertising for alcoholic beverages is disallowed with the exception of beer.
  • Advertising for beer cannot give the impression that it contributes to relaxation or rest.
  • Non-alcoholic products, names, trademarks, graphic designs, and packaging cannot bear a similarity or be identical to the designation of an alcoholic beverage or another symbol objectively referring to an alcoholic beverage.
  • Beer ads should contain visible and legible inscriptions indicating alcohol-related harm or a ban on selling alcohol to minors.
Portugal
  • Advertising of alcoholic beverages cannot be associated with the national symbols enshrined in the Portuguese Constitution.
Puerto Rico
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Qatar
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Republic of Congo
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Reunion
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Rwanda
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Saint Kitts and Nevis
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Saint Lucia
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Saint Vincent and the Grenadines
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Saudi Arabia
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Senegal
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Serbia
  • Advertising of spirits or other alcohol with greater than 20% ABV is disallowed.
  • Ads must contain a warning message indicating that sale and serving to children and minors is prohibited, as well as the warning of responsible use of alcoholic beverage.
Seychelles
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Slovenia
  • Advertising of spirits or other alcohol with greater than 15% ABV is disallowed.
  • Ads must contain one of the following written warnings “Minister of health warns that alcohol consumption may be harmful to health” or “Minister of health warns that heavy drinking is harmful to health!”. In video, this must be displayed for a minimum of 5 seconds or cover at least 10% of the advertising space and be the same size as subtitles.
Somalia
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Sri Lanka
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Suriname
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Tajikistan
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Tanzania
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Thailand
  • Advertising that promotes the online sale of alcohol is not allowed.
The Gambia
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Togo
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Tonga
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Trinidad and Tobago
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Tunisia
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Turkey
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Turks and Caicos Islands
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Uganda
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
United Arab Emirates
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
United States Virgin Islands
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Uruguay
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Vietnam
  • Advertising that promotes hard alcohol is not allowed.
  • Advertising for products with 15% or less alcohol, such as beer and wine, is allowed if the associated landing pages do not sell other types of hard alcohol.
Yemen
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.
Zambia
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns. 
Zimbabwe
  • Advertising that promotes the online sale of alcohol is not allowed. This includes branding campaigns.

XBOX

  • Content that facilitates or promotes, directly or indirectly, the sale or use of alcohol is not allowed.