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Microsoft Advertising policies

Disallowed content

February 14, 2022


Offensive/controversial content

Potentially offensive graphics or language that facilitates, promotes, or uses offensive, distasteful, applies scare tactics, vulgar, gross, obscene, inappropriate language, profanity, contains scary, threatening or sexually suggestive text, images, or situations (includes cartoons or animations).

Defamatory, slanderous, libelous, or threatening content

Advertising is not allowed if the ads, keywords or sites contain racial or religious epithets, advocate doing physical harm to people or their property, encourage conduct that is likely to cause personal or public safety, encourage conduct that jeopardizes the natural environment, advocate against any individual, business (and/or its products) or group, is capable of harming the physical, intellectual, or moral development of children or young persons, or contain claims that appear unquestionably false. Inflammatory or slanderous language, or language which may imply violence is not allowed.

Hate speech

Advertising that facilitates or promotes hate speech is not allowed. This includes content and targeting that is intended to degrade, intimidate, or incite violence or prejudicial action against people based on their race, gender, ethnicity, national origin, religion, sexual orientation, disability, or other differentiating factors.