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Microsoft Advertising policies

Disallowed content

February 14, 2022


Misleading messaging, content, or images

Ad or site content that tries to mislead site visitors threatens customer safety. Microsoft bans such content, including what can be reasonably perceived as being deceptive, fraudulent, or harmful to site visitors. Examples include: unsubstantiated claims, free offers or price promises, misleading ads, have the potential to be interpreted as misleading use sensationalized text, include messaging/content that is not related to the product/service being promoted, and promotion of third party products and services. Find more specific policies about misleading content below.

Unsubstantiated claims

Advertising that includes unproven claims or endorsements is not allowed.

Misleading ads

  • All messaging, content, and images must adhere to FTC requirements and guidelines (or market equivalent) for truth in advertising.
    • Messaging/content that is not related to the topics on the landing page site is not permitted. For example, a native ad about a famous Hollywood celebrity should not link to a site that is about financial content.
    • It is not acceptable for an advertiser to give the appearance of knowing privileged or confidential information about the user like the following, “Your credit score is…”
    • Advertisers may be asked to provide third-party substantiation to support certain claims.
  • Ads cannot contain false information or be otherwise untruthful or deceptive in any way. 
  • Ads cannot use false or misleading information about geographical origin, or nature or quality of a product or service that gives the impression of a link if one does not exist.
  • Ads cannot omit information that a trader is required to provide to a consumer, this would be considered misleading omission.
  • Advertisements and landing pages that may be considered faux blogs, articles, press releases, false product reviews or that simulate editorial, or content sites are not acceptable.
  • Prices and payment terms must be clear and accurate. Subscription services must be clearly disclosed upfront. For example:
    • Ads and landing pages may not claim a price of $9.99 when the true price is $9.99 per month.
  • Ads and landing pages must not charge money for products or services that are widely available elsewhere for free or otherwise exploit users’ unfamiliarity with standard costs. For example:
    • Advertisers may not charge for downloading a product, like Skype, when the same software is offered for free by the owner.