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Marketing in the age of digital transformation

December 2016

Search is evolving, and your marketing should evolve with it.
No longer is search a page with ten blue links -- it's used in all areas of consumers' decision-making process and is the clearest signal of exactly what they're looking for. Today, marketers can use search data to listen and respond like a conversation: Find out how users think and feel, then reply with effective messaging based on signals such as interest, location and proximity.
Watch the video, "Marketing in the age of digital transformation," to hear from industry leaders about the expanding role of search and how to weave it into your overall marketing strategy.