Monson joined Showroom Logic shortly after they had begun using a holistic approach that centered on the coexistence of Google and Bing; the company explained to its dealer clients that nearly one-third of the population in the U.S. was on Bing, and it was a highly desirable demographic.
“What’s great about Bing is, the Bing consumer tends to be a little older and more motivated in terms of their actions; in other words, they window-shop less and buy more,” he says of Showroom Logic’s data, which also reveals that Bing Ads traffic provides a more desirable bounce rate, more unique visitors, and “stickier” visitors.
“Dealerships are always looking for a way to drive shoppers to their dealership in the most cost-effective way possible,” he adds. “When they see that we’ve had positive impact with other dealerships using Bing Ads to incrementally grow their business, they are eager to use Bing Ads as an integral part of their marketing plans.”
“We now have over 200 clients on Bing Ads,” Monson says of Showroom Logic’s dealer network. “We’ve worked very closely with the Bing team over the last year. And the great thing about that is not only did we adopt their technology, they adapted the way that the Bing Ads platform works to coincide with our AdLogic software.”
“That was a very intense, collaborative relationship that has resulted in this great value that we can now bring to our dealers,” he says of the teaming of Bing Ads with their platform, becoming a Bing Ads partner and offering transparency to dealers so they can see how every penny of their marketing dollar is spent. “We have co-built specific management and billing tools that allow us to serve our clients better.”