Bing Ads: a long-term partner
Today Bing Ads is a huge part of his business, providing a channel that’s grown traffic from 60 visitors a month to more than 5,000. “In the beginning I was pleasantly surprised by the ads,” said Braun. “Over time it has become a backbone of our growth and stability in learning about the business.”
Every day, he devotes a couple of minutes to track performance on his dashboard and make tweaks where needed. “Just my daily health check,” said Braun. As a small business owner, juggling multiple roles and responsibilities at once, that time commitment matches perfectly with his available window. After all, if he doesn’t stay productive, neither does his business. To make work even more efficient, he’s customized everything on his dashboard so that all the information he wants is in front of him.
Looking ahead, Braun intends to continue to follow the path he is on with his business and Bing. “I want to increase our budget and get better at paid search,” said Braun. “It’s been very profitable for us.”