Bagel, who took over writing ads and managing Motoroso’s paid search activity, uses Bing Ads Editor to write the ads, schedule campaigns and monitor and report on campaign performance. The tool helps him be highly productive in this part of his business. As Motoroso is a small business with limited resources, he’s always looking for the best ROI and found it with Bing Ads.
Bagel explains, “Bing Ads absolutely has been one of our most effective marketing channels. The clicks are more cost-effective than any other search engine marketing channels, and once they get to Motoroso they’re highly qualified. They’re spending a lot of time with us and signing up with us at a rate that’s better than our other paid marketing channels. It performs very well for us and that’s how I look at our return on investment. It’s one of the things that I think is most impressive about Bing Ads.”
And what does Littlewood have to say about Motoroso’s experience with Bing Ads? “Better results for less cost. That’s as simple as I can make it. If I look at the quality of the traffic we get for the dollars we spend on Bing Ads, our ROI is fantastic.”
After an exciting and productive summer in the Techstars program, Littlewood’s next steps professionally are focused on the continued growth of Motoroso.com. And while he still and always will enjoy owning, driving and racing classic cars and motorcycles, over the long term he has another goal that involves a different type of fast vehicle. He explains, “Eventually I’m going to get my pilot’s license and take my dad for a ride.”