A black-and-white image of Michelangelo’s “The Creation of Adam” is featured on the homepage for Linka, a digital marketing agency in Brazil. Four photos into the slideshow, there it is again — but in this depiction, a bionic arm reaches across the page to a human hand.
The merging of art and technology is not just something Linka admires; it’s something the agency practices in its day-to-day business. “We are challenged daily to think, create and perform actions to develop our business and our customers’ business,” Managing Directors Eric Gomes and Lucas Burza say of working at Linka. A company culture like Linka’s can lead to masterpieces. “In all probability,” says Burza, “we’re bringing in three to four times more clients to our clients.” Like art, however, Linka’s success isn’t just about numbers. Burza adds, “One of the singularities of our agency is the close relationship we keep with the client. We end up getting very much involved in their daily routine.”
For rental car company Hertz in Brazil, this relationship has been fruitful. Linka first worked with Hertz through other agencies that managed its marketing accounts. But when online reservations became a significant source of bookings, Hertz sought direct contact with an agency that specialized in digital media. The company turned to Linka in 2010.
Another Linka client, multinational corporation Valid, has a similar story. Valid provides payment, identification, digital certification and telecommunications solutions, and has been in business for more than 55 years. When its fastest-growing need became promoting its retail offers and products online — more specifically, the issuance and sale of digital certificates — the company turned to Linka for help. Valid’s challenge, which CEO Marcio Nunes describes from the company’s offices in São Paulo, could be true for any company in the Digital Age: “We have to have brand awareness among an audience that is used to going on the internet and using social media and other tools to find information on companies, products and services.”