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Reach back-to-school shoppers at the right time

June 2014

It's summertime — time for lemonade, sand between your toes and back-to-school shopping. Smart digital marketers are dotting the I's and crossing the T's on campaigns to score on what will again be the second-biggest retail season, after the winter holidays.

We analyzed our data to find out who's shopping, what they'll buy and the best times to reach them. We uncovered some surprising quirks, too. Who knew that 30% would say toys are the most important item on their back-to-school shopping lists?

Bing has the insights you need to make the most of this $70 billion opportunity. To find out how Bing Ads can help you stay at the top of the class during this back-to-school shopping season, check out our motion infographic for the lowdown on trends and spends, plus the best ad formats to rule for school.