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A little girl is about to touch her mother’s nose while she smiles with her eyes closed.

Article

Insights 2022: Mother’s Day search and click trends

Microsoft Advertising Insights analyzed last year’s search and click trends to help you with the higher seach volumes leading up to Mother’s Day.

March 2022

A group of young people raise their hands and celebrate covered in paint while participating in a color festival.

Article

Travel insights: Be prepared for experiential trends

Travelers are hungry for experiences in 2022. Learn with Microsoft Advertising Insights how to maximize ad spend for the spring and summer trends.

March 2022

A man and a woman wearing safety helmets converse inside a truck.

Article

Expand your keyword coverage for Truck Month

Learn to maximize your performance during Truck Month and prepare for volume increases with full insights and third-party research.

February 2022

A woman out in a garden smiles directly at the camera.

Article

2022 spring travel: Key search trends

51% of consumers are comfortable traveling. Learn about key search trends for spring travel and be prepared to maximize your campaign spend.

February 2022

A young man sits against a wall while listening to something on his Microsoft tablet.

Article

Valentine’s Day 2022: Maximize engagement with top trends

In anticipation of Valentine’s Day 2022, we determined trends across key categories so you can fully prepare to increase engagement.

January 2022

Male office worker in modern workplace, seated at cubicle desk while holding football, smiling and looking directly at camera.

Article

Super Bowl LVI: Capture peak spending moments

Learn about the top category trends during this key advertising period and time your campaigns accordingly to drive performance efficiencies.

January 2022

On a couch in a living room, a woman speaks to a man as he works a Microsoft Surface tablet PC.

Article

Home loans insights

Home sales are expected to hit a 16-year high in 2022. There’s no better time to reach home loans searchers.

December 2021

A woman sits at a desk in a workspace and types on a Microsoft Surface tablet.

Article

Cybersecurity & antivirus insights

Search volume for cybersecurity is elevated over pre-COVID 2020 estimates, and this momentum is expected to continue through the end of the year.

December 2021

Article

Microsoft Windows 11 launch impact

Microsoft Advertising Insights takes a closer look at the October Windows 11 launch that drove the largest Windows searches and clicks since 2019.

November 2021

Article

Retail holiday trends: In-store buying is back

In-store-related searches and clicks are rebounding for the holiday season. Apparel subcategory searches are trending upward as well.

October 2021