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White paper

New retail purchase path

This white paper highlights strategies that brands must adopt to better engage their customers along the purchase path.

June 2018

White paper

2018 travel trends for advertisers

Consumers are doing more of their travel research online. Check out Bing Ads travel insights and important travel industry statistics to reach consumers online.

March 2018

Shooting star across a night sky

White paper

The Next Revolution of Search

Bing, in partnership with Econsultancy, is excited to bring you The Next Revolution of Search: How automation, AI and a narrowing window for advertising will remake marketing.

January 2018

Woman looking at wooden blocks in the shape of a Christmas tree and a star.

White paper

How to increase your online to offline sales

How paid search drives in-store purchases during the Holidays and beyond.

November 2017

Woman on bench talking on phone

White paper

Prioritize search to boost ROI

Discover how search amplifies other media channels, builds brand-awareness and boosts conversions.

March 2017

Use search to maximize ROI across channels

White paper

Use search to maximize ROI across channels

Find out how search can amplify other marketing efforts and help maximize your ROI.

March 2017

woman and man in a car looking at a mobile device

White paper

Digital assistants redefine digital marketing

Discover how digital assistants can help your brand

March 2017

Maximize your marketing dollar

White paper

Maximize your marketing dollar

Learn how adding Bing Ads to your advertising strategy can boost your ROI.

September 2015

Here's your roadmap

White paper

Win mobile advertising with this roadmap

Follow this helpful how-to guide for a smarter mobile ad strategy.

January 2015