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Image of a young woman, standing up, uses a touchscreen pen to take notes on the screen of her folded laptop.

Article

Trygg Hansa partners with Azerion to lower CPA

A combination of native advertising and intent data enabled the Swedish insurance brand to boost impressions by more than 12x and transform ROAS.

July 2022

A woman smiles as she looks at the laptop computer.

Article

Looka builds brand awareness with Multimedia Ads

Learn how branding and logo company, Looka, was able to reach more people while building brand awareness with Microsoft Advertising.

June 2022

A woman stands outside a building and smiles while talking on her phone.

Article

VodafoneZiggo grows impact of search ads

The telecoms market leader innovated through Microsoft Advertising to unlock a 45% increase in impressions on its branded keywords.

June 2022

An ADT worker interacts with a tablet attached to the wall of a house.

Article

ADT secures new customers with Microsoft Multimedia Ads

Learn how this home security company reached new customers while increasing ROAS with the Microsoft Multimedia Ads solution.

March 2022

A woman at work presents some graphics to a coworker.

Article

Partnership helps auto dealerships drive growth

Microsoft Advertising has partnered with Team Velocity to help auto dealerships thrive with an all-in-one platform for their marketing needs.

February 2022

Male office worker in modern workplace, seated at cubicle desk while holding football, smiling and looking directly at camera.

Article

Super Bowl LVI: Capture peak spending moments

Learn about the top category trends during this key advertising period and time your campaigns accordingly to drive performance efficiencies.

January 2022

A woman sits at a desk in a workspace and types on a Microsoft Surface tablet.

Article

Cybersecurity & antivirus insights

Search volume for cybersecurity is elevated over pre-COVID 2020 estimates, and this momentum is expected to continue through the end of the year.

December 2021

eBook

Emerging consumer trends in 2021

See how today’s consumer behaviors reflect new attitudes, values, and ultimately, new shopping expectations and patterns.

November 2021

Article

Streaming and over-the-top media insights

Car production has declined while demand stays strong. Auto searches are surging and we expect increased demand in November and December.

November 2021

Article

Microsoft Windows 11 launch impact

Microsoft Advertising Insights takes a closer look at the October Windows 11 launch that drove the largest Windows searches and clicks since 2019.

November 2021