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Article

The importance of paid search in Autos

This case study highlights the relationship between branded keywords, paid search and Autos sales.

February 2021

Article

Paid search value: Automotive non-brand bids

For third party advertisers in the Automotive category, bidding on non-brand terms is crucial. We dig into why that is.

January 2021

Article

BB Wheels crushes their ecommerce goals

With a focus on Shopping Campaign optimization, BB Wheels achieved more than a 13X return on ad spend with Microsoft Advertising.

November 2020

Article

Honda expands its digital footprint with Microsoft

Honda found new ways to expand its digital footprint to reach new customers and to expand its digital footprint with the Microsoft Audience Network.

September 2020

Article

Volvo boosts campaign CTR

Volvo boosts campaign CTR with the Microsoft Audience Network

November 2019