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A young smiling woman in an office background.

Article

Gemstone brand Angara spikes conversion rate

Angara: A popular gemstone brand spikes conversion rate by 37x and achieves a phenomenal growth with Microsoft Advertising.

August 2022

Two children sitting outside look at a tablet.

Article

Back-to-school online trends for 2022

Be ready for increased volumes in Retail and Tech, and discover several key takeaways for search when looking at YoY back-to- school trends.

July 2022

Image of a girl standing in the middle of a room filled with lamps and lights while holding a tablet and smiling.

Article

moebel.de triples conversion rate with Audience Ads

Explore how this home and living platform was able to boost conversions with a combination of Audience Ads in the Microsoft Audience Network.

June 2022

A woman leans her head on a young girl’s while they sit on a couch and read a children’s book.

Article

Casa del Libro rewrites its advertising strategy

Learn how Casa del Libro’s pioneering use of the Microsoft Audience Network in Spain allowed them to boost transaction volume and cut CPA.

June 2022

Two women look at items on a counter while one of them holds a tablet displaying an apparel catalog.

Article

Summer sales insights for your campaigns

Ensure your campaigns are reaching consumers in market for sales items and build your keyword strategy with Microsoft Advertising Insights.

May 2022

A man wearing an apron prepares a BBQ while two young girls play with hula hoops behind him.

Article

Backyard BBQ trends to expect this summer

Prepare to plan campaign timing and spend to account for search interest during peak moments this upcoming BBQ summer time.

May 2022

A woman holds a gift and a bag while a man looks at her expectantly.

Article

Graduation gift trends

Graduations approach, and many will look for the perfect gift. These tips are sure to get your business an A+ in Search advertising.

April 2022

A father sits on the floor and leans on the couch while watching his son play.

Article

Father’s Day insights: Search and click trends

Microsoft Advertising Insights analyzed last year’s search and click trends for Father’s Day. Prepare your campaigns to capture the demand.

April 2022

A woman in a coffee shop uses her cellphone to pay the cashier.

Article

Sembot cracks Polish retail market

Sklep Życia and Sembot decided to give Microsoft Advertising a try—and they didn’t regret it, after hitting an astonishing 1550% ROAS.

March 2022

A woman and a man wearing safety hats converse while she points at the screen of a laptop.

Article

2022 spring refresh: Home & Construction

Prepare your search campaigns with these Home & Construction trends that show significant growth in clicks and searches.

March 2022