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A young man sits against a wall while listening to something on his Microsoft tablet.

Article

Valentine’s Day 2022: Maximize engagement with top trends

In anticipation of Valentine’s Day 2022, we determined trends across key categories so you can fully prepare to increase engagement.

January 2022

Male office worker in modern workplace, seated at cubicle desk while holding football, smiling and looking directly at camera.

Article

Super Bowl LVI: Capture peak spending moments

Learn about the top category trends during this key advertising period and time your campaigns accordingly to drive performance efficiencies.

January 2022

Two women talk about a piece of clothing in a fashion store.

Article

Fashion platform increases conversion rate 20%

Fashion platform Myntra used Microsoft Advertising to connect with exclusive audiences on the Microsoft network and expand its consumer base.

December 2021

Article

New Year, new you

Search and click volume for physical and mental health are up in Q4. It’s time to leverage In-market Audiences to capture seasonal spending.

November 2021

eBook

Emerging consumer trends in 2021

See how today’s consumer behaviors reflect new attitudes, values, and ultimately, new shopping expectations and patterns.

November 2021

Article

Holiday mobility trends and forecasting

Consumer mobility has been steadily rising, offering new opportunities for retail categories this holiday season.

November 2021

Article

vidaXL grows audience with Microsoft Advertising

E-commerce retailer leverages shopping campaigns and Dynamic Search Ads to target a global audience, drive engagement, and increase sales.

November 2021

Article

The BLK Gallery campaigns grow social media

Learn how an artist uses one platform with multiple features to reach new audiences.

October 2021

Article

Retail holiday trends: In-store buying is back

In-store-related searches and clicks are rebounding for the holiday season. Apparel subcategory searches are trending upward as well.

October 2021

Article

Explore luxury shopping trends

More shoppers than ever are comfortable buying luxury items online. Get fresh insight into this audience.

October 2021