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An Asian man in a white lab coat sits at a table in an office, typing on a Microsoft Surface laptop PC.

Article

Changing search behaviors in Health & Wellness

Coronavirus-related searches were the biggest trend in search history, and consumers are relying on search as a source of health information.

December 2021

Article

New Year, new you

Search and click volume for physical and mental health are up in Q4. It’s time to leverage In-market Audiences to capture seasonal spending.

November 2021

Article

Medicare shopping audience insights

Learn about campaign opportunities during the Medicare Annual Enrollment Period. Get tips on how to best reach Medicare shoppers online.

September 2021

Article

The value of non-brand search in Pharma

Learn why utilizing non-brand search is an important strategy for reaching Pharma customers. Get insights on their customer journey.

September 2021

Article

CMI Media Group delivers results

Learn how CMI Media group partnered with Microsoft Advertising to drive growth using an innovative audience targeting technique.

July 2021

Article

Mattress search trends & purchasing behavior

Read about online search trends for mattresses and how the pandemic has affected the market. Get insights on the customer purchase journey.

July 2021

Article

TV and search insights for Pharma advertisers

Get insights on how to combine your search strategy with your television ads. Learn how to succeed with search and TV ads.

July 2021

Article

Health insurance enrollment review 2021

Get Microsoft Advertising Insights into changes in the health insurance market. Find the key drivers of search growth for 2021.

June 2021

eBook

Study: Impact of search advertising

Download our innovative study and learn how a single ad exposure can lead to brand and category lifts for advertisers.

April 2021

eBook

2021 Consumer Trends Report

Read the 2021 Consumer Trends Report from Microsoft Advertising and Suzy for tips to align insights with advertising and branding strategies.

February 2021