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Learn about the top category trends during this key advertising period and time your campaigns accordingly to drive performance efficiencies.
January 2022
Global dating platform Cupid Media used Microsoft’s automated bidding strategies to improve ROAS, leverage resources, and reach more customers.
December 2021
Energy provider Engie used Microsoft’s automated Portfolio Bidding strategies to double their return on ad spend and optimize performance.
Advertising for investing is an opportunity to educate and empower women. Currently, women's investment search volume is outpacing men's.
Coronavirus-related searches were the biggest trend in search history, and consumers are relying on search as a source of health information.
Home sales are expected to hit a 16-year high in 2022. There’s no better time to reach home loans searchers.
Fashion platform Myntra used Microsoft Advertising to connect with exclusive audiences on the Microsoft network and expand its consumer base.
Search volume for cybersecurity is elevated over pre-COVID 2020 estimates, and this momentum is expected to continue through the end of the year.
Search and click volume for physical and mental health are up in Q4. It’s time to leverage In-market Audiences to capture seasonal spending.
November 2021
Car production has declined while demand stays strong. Auto searches are surging and we expect increased demand in November and December.