Advertising

Skip to main content
Advertising

Get resources to help your small business reach new customers and grow your business >

Ad insights from the experts

Filter insights

Industry

Topic

Format

Page 1 of results
Male office worker in modern workplace, seated at cubicle desk while holding football, smiling and looking directly at camera.

Article

Super Bowl LVI: Capture peak spending moments

Learn about the top category trends during this key advertising period and time your campaigns accordingly to drive performance efficiencies.

January 2022

A woman sits at a table facing a tablet and smiling.

Article

Cupid Media widens high-value audience reach

Global dating platform Cupid Media used Microsoft’s automated bidding strategies to improve ROAS, leverage resources, and reach more customers.

December 2021

In a kitchen, a woman with long hair holds a cup of tea while looking at her laptop screen.

Article

Powering efficiency in paid search advertising

Energy provider Engie used Microsoft’s automated Portfolio Bidding strategies to double their return on ad spend and optimize performance.

December 2021

In a living room, a woman sits on the floor holding a piece of paper in one hand while typing on a PC with the other hand.

Article

Women in investing insights

Advertising for investing is an opportunity to educate and empower women. Currently, women's investment search volume is outpacing men's.

December 2021

An Asian man in a white lab coat sits at a table in an office, typing on a Microsoft Surface laptop PC.

Article

Changing search behaviors in Health & Wellness

Coronavirus-related searches were the biggest trend in search history, and consumers are relying on search as a source of health information.

December 2021

On a couch in a living room, a woman speaks to a man as he works a Microsoft Surface tablet PC.

Article

Home loans insights

Home sales are expected to hit a 16-year high in 2022. There’s no better time to reach home loans searchers.

December 2021

Two women talk about a piece of clothing in a fashion store.

Article

Fashion platform increases conversion rate 20%

Fashion platform Myntra used Microsoft Advertising to connect with exclusive audiences on the Microsoft network and expand its consumer base.

December 2021

A woman sits at a desk in a workspace and types on a Microsoft Surface tablet.

Article

Cybersecurity & antivirus insights

Search volume for cybersecurity is elevated over pre-COVID 2020 estimates, and this momentum is expected to continue through the end of the year.

December 2021

Article

New Year, new you

Search and click volume for physical and mental health are up in Q4. It’s time to leverage In-market Audiences to capture seasonal spending.

November 2021

Article

Streaming and over-the-top media insights

Car production has declined while demand stays strong. Auto searches are surging and we expect increased demand in November and December.

November 2021