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Learn Halloween tricks for search

September 2016

With two-thirds of American adults celebrating Halloween in 2015, how do they plan to spend their budget?

  • The lion share of spend goes toward costumes, followed by candy, decorations and greeting cards.
  • Wigs are the top searched accessory on the Bing Network.
  • Among searches for women’s costumes on the Bing Network, Harley Quinn defeats Wonder Woman with 78% more searches.

Check out the infographic for more, spooky Halloween insights, or download the full Bing Ads Halloween Insights report.

 Download now