With two-thirds of American adults celebrating Halloween in 2015, how do they plan to spend their budget?
- The lion share of spend goes toward costumes, followed by candy, decorations and greeting cards.
- Wigs are the top searched accessory on the Bing Network.
- Among searches for women’s costumes on the Bing Network, Harley Quinn defeats Wonder Woman with 78% more searches.
Check out the infographic for more, spooky Halloween insights, or download the full Bing Ads Halloween Insights report.