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The Science of Audience and Attribution Modeling

August 2017

Learn how to rethink the issues with attribution and reimagine your remarketing audiences to create more holistic marketing campaigns. Check out this installment of The Art of Advertiser Science eBook series to help you:

  • Rethink attribution issues that arise with cross-channel marketing based on attribution models you might be using.
  • Create more holistic marketing campaigns and integrate non-search audience data into your search campaigns.
  • Reimagine your remarketing audiences as search continues to evolve in form and function.

Download the Science of Audience and Attribution Modeling eBook and start understanding the factors that influence your customers to take action.