Custom Audiences allow you to use your rich, first-party audience data from sources like your customer relationship management (CRM) database to create audience segments that can’t be created easily with website activity alone. The Custom Audiences feature is currently in a global pilot.
Custom Audience segments that can be used as remarketing lists include purchase history, time since last purchase, status tier, subscriber type and more. This helps you to:
- Be efficient. Create and manage an audience list to use in Bing Ads and across other platforms.
- Boost performance. Lower your cost per acquisition while increasing your CVR and return on ad spend.
- Improve campaign performance. Reach the right customers at the right time.
To learn more about intelligent ad solutions, behavioral marketing and a wide range of online marketing strategies, check out the Art of Advertiser Science: Intelligent Ad Solutions webcast and the Art of Advertiser Science: In-market Audiences webcast. Let our team of experts teach you how to take advantage of these awesome tools to help grow your business.
To find out more about targeting with Custom Audiences, register for The Art and Science of Bing Ads Audience Targeting.