In a world of rapid technological change, marketing leaders face unprecedented challenges to traverse the digital divide and meet evolving customer expectations. Join Bing Ads’ VP of Marketing, Steve Sirich, as he talks strategy and real-world experiences with other marketing heavy-hitters including executives, industry experts and digital influencers to help you navigate your marketing organization through rapid technological change.
Bookmark this page and be on the lookout for new episodes of “Disruptive Perspectives,” or follow Bing Ads on social media at the bottom of the page to be updated on new episodes.
Disruptive Perspective: Brian Solis
Brian Solis is a principal analyst at Altimeter, a digital anthropologist and an award-winning author. Hear from Brian’s research outcomes and the effects of disruptive technology on business and society.
Episode 1: The state of disruption
[Length - 8:51]
Brian’s years of experience nets out to a strategy for leaders to adopt a growth mindset. Join us as Brian shares the current state of digital transformation and his own experiences.
Episode 2: Meet Generation C
[Length - 10:41]
The increasingly connected consumer presents key marketing challenges and opportunities. Hear how you can better engage and acquire these consumers.
Episode 3: Transforming the organization
[Length – 9:14]
In the final installment with Brian Solis, we dive into recommendations for CMOs and marketing executives to develop an organizational culture that encourages innovation and experimentation.