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Adobe’s digital transformation

August 2017

Photo of city and night sky

As a leading digital marketing solution provider, Adobe has been riding the digital transformation wave from the beginning. Now, in moving to the cloud, the company has been in the process of evolving from prominent software leader to influential service provider. But each solution brings with it new questions to be answered, so partnerships with companies like Microsoft are crucial in areas like paid search — where Bings Ads acts as a pivotal search engine marketing platform for the Adobe Advertising Cloud. Read the full article to learn how Adobe is evolving search marketing with Bing Ads.

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